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Young Marketers Cost More Money - Marketing Mistakes & Fixes from a Silicon Valley CMO
Manage episode 494647899 series 3481938
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"Hiring young, cheap marketers is actually more expensive than hiring experienced ones."
That's just one of the eye-opening insights from Phil Carpenter, a fractional CMO who specializes in AEC tech startups.
In today's episode of Bricks, Bucks & Bytes, we had Phil Carpenter and we got to learn about why most AEC startups fail at marketing, the hidden costs of inexperienced hires, and how to actually reach construction professionals... and many more!
Tune in to find out about:
✅ Why AEC customers are more skeptical than other industries and what they really want to see
✅ The "crossing the chasm" strategy that determines startup success or failure
✅ Why LinkedIn marketing doesn't work for most construction professionals
✅ How to build a cost-effective marketing team without breaking the bank
Phil's 30 years of experience in tech marketing reveals some uncomfortable truths about how startups waste money on the wrong strategies.
Ready to learn from his wins and failures? Listen to the full episode on Spotify now.
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Chapters
00:00 Intro
02:00 Introduction to Phil Carpenter
03:59 The AEC Industry and Marketing Needs
06:01 Crossing the Chasm in Technology Marketing
08:01 Identifying Target Segments
10:53 Customer Research and Validation
13:05 Content Marketing Strategies
15:10 The Role of Content Creators in Marketing
16:56 SEO and AI in Marketing
18:56 Testing Marketing Channels
21:52 Public Relations in AEC Marketing
24:58 Budgeting for Startups
36:13 Measuring Marketing Performance
39:59 Finding the Right Marketing Strategy
41:53 The Experimenter's Mindset in Marketing
42:56 Creative Marketing Stunts
44:14 The Importance of Customer Case Studies
47:08 Building the Right Marketing Tech Stack
49:59 Scaling Marketing Strategies as Startups Grow
53:18 Aligning Marketing and Sales for Success
55:24 Consultative Approach to Startup Marketing
59:58 Learning from Marketing Campaigns
01:03:13 The Fast Follower Strategy
01:05:07 Emerging Trends in AEC Technology Marketing
225 에피소드
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