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Every Home Is A Prototype - 30X Growth & Mass Customization from Ex-Amazon VP
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"We're building about 30 times more square footage this year than we did last year."
That's what Vikas Enti told me. And he's not talking about some massive construction company.
He's talking about a startup that's completely reimagining how homes get built.
In today's episode of Bricks & Bytes, we had Vikas Enti, CEO of Reframe Systems and former Amazon Robotics VP, and we got to learn about how he's applying mass customization principles from e-commerce to solve the housing crisis, why every home built today is essentially a prototype, and how his team can fix construction mistakes in 9 minutes while the industry takes weeks... and many more!
Vikas spent 11 years at Amazon Robotics deploying over half a million robots. Now he's using that same software-defined manufacturing approach to build climate-resilient homes faster and cheaper than traditional construction.
Tune in to find out about:
✅ Why the assembly line approach is killing modular construction
✅ How they're solving the skilled trades shortage with iPad instructions
✅ The real reason construction costs $350-450 per square foot in infill markets
✅ Why 40% of plumbers and electricians will retire in the next 10 years
Listen now on Spotify and discover how one team is turning construction into a software problem.
Chapters
03:00 Introduction and Recent Developments
06:03 Expansion into California and Fire Resilience
08:45 Vikas Enti's Background and Transition to Construction
12:11 The Need for Mass Customization in Construction
15:01 Software-Defined Manufacturing and Automation
17:55 Design Automation and User Interaction
20:55 Challenges in Hardware and Automation
24:08 The Future of Construction and Change Management
35:41 Navigating Change Management in Construction
37:30 The Shift to Developer-Centric Models
39:11 Embracing a Beginner's Mindset for Innovation
41:50 Scaling Microfactories and Business Models
44:48 Delivering Turnkey Solutions: The Role of Microfactories
48:31 Unit Economics and Competitive Positioning
52:24 Balancing Profitability and Affordability
54:29 Understanding Competition in the Construction Industry
59:32 The Information Problem in Construction
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