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A Revenue-Centric Approach to Firm Strategy
Manage episode 404045347 series 3555562
John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
"Strategic planning" is an oxymoron. Strategy and planning are two different things. In this episode, Mark and John beat this topic up, differentiate between strategy/planning, and offer a revenue-centric lens with which to help with both your strategy and planning efforts.
There are three lenses to look at revenue in order to help define your firm strategy, and ultimately your planning efforts:
- In the previous period/year, where did the revenue come from?
- Right now, what is the potential revenue in the pipeline?
- In the next period/year, where do we want the revenue to come from?
17 에피소드
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