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A Referral Process
Manage episode 404045345 series 3555562
John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Referrals are a powerful tool to use in lead generation toolshed. Referral leads tend to move faster in your pipeline, they're more likely to close, and they end up becoming fantastic clients. But referral generation is used unevenly across professional services firms. On this episode, John and Mark outline a process on generating new referrals:
- Create a list of potential referrers
- Define your ideal client and be prepared to articulate them
- Develop a story about results to be used during the meeting
- Set goals, get organized, and measure progress and results
- Ask permission to have the Referral conversation
- Schedule a meeting to talk and brainstorm with them
- Describe your ideal client and offer a Client Success Story
- Get an introduction
- Follow up with thank you's and progress
17 에피소드
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