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Breaking and Entering Media and Entering Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Breaking and Entering Media and Entering Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Breaking with Brian Bonilla: Episode 7 - Apple & Bumble Ads with Tim Nudd

46:20
 
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Manage episode 419686772 series 3322458
Breaking and Entering Media and Entering Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Breaking and Entering Media and Entering Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This episode features a comprehensive discussion of controversial ads in the advertising industry, focusing on Apple and Bumble's recent campaigns.

Brian Bonilla and Geno Schellenberger explore the nuances of each controversy, the public's reaction, and the lessons to be learned for advertisers. They are joined by Tim Nudd, the Creativity Editor at Ad Age, who shares his insights on the matter. The episode delves into the specifics of Apple's controversial ad, which showcases product thinness, and Bumble's campaign, which faced backlash for handling gender politics.

00:00 Intro

00:45 Diving into The Ads with Tim Nudd

01:05 Exploring the Apple Ad Controversy

02:30 The Creative Process and Industry Insights

06:25 Tim Nudd Shares His Experience and Perspective

07:51 Analyzing the Backlash and Apple's Response

17:13 Reflections on Advertising Creativity and Strategy

18:49 Decoding the Apple Ad Controversy

19:40 The Ripple Effect: Media Coverage and Public Reaction

20:49 Exploring Cultural Forces and AI's Impact

22:51 Samsung's Creative Counterattack

30:36 The Bumble Ad Controversy

37:36 Learning from Advertising Mistakes

  continue reading

322 에피소드

Artwork
icon공유
 
Manage episode 419686772 series 3322458
Breaking and Entering Media and Entering Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Breaking and Entering Media and Entering Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

This episode features a comprehensive discussion of controversial ads in the advertising industry, focusing on Apple and Bumble's recent campaigns.

Brian Bonilla and Geno Schellenberger explore the nuances of each controversy, the public's reaction, and the lessons to be learned for advertisers. They are joined by Tim Nudd, the Creativity Editor at Ad Age, who shares his insights on the matter. The episode delves into the specifics of Apple's controversial ad, which showcases product thinness, and Bumble's campaign, which faced backlash for handling gender politics.

00:00 Intro

00:45 Diving into The Ads with Tim Nudd

01:05 Exploring the Apple Ad Controversy

02:30 The Creative Process and Industry Insights

06:25 Tim Nudd Shares His Experience and Perspective

07:51 Analyzing the Backlash and Apple's Response

17:13 Reflections on Advertising Creativity and Strategy

18:49 Decoding the Apple Ad Controversy

19:40 The Ripple Effect: Media Coverage and Public Reaction

20:49 Exploring Cultural Forces and AI's Impact

22:51 Samsung's Creative Counterattack

30:36 The Bumble Ad Controversy

37:36 Learning from Advertising Mistakes

  continue reading

322 에피소드

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