Brave Ideas podcast

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Entrepreneur Business Bold Calebparker Commercialrealestate Spaceasaservice Caleb Parker Trading Propertyinvestment WorkBold

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추가했습니다 five 년 전

Hosted by Caleb Parker에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hosted by Caleb Parker 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Fixable

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Unsolicited Advice: How to get your mojo back at work 35:43

11 weeks 전35:43

나중에 재생

나중에 재생

35:43

Are you feeling overwhelmed, uninspired, or burned out at work? In this special Unsolicited Advice episode, Anne and Frances are getting ready for summer by tackling the importance of rest and the power of intention. They offer unexpected tips and tricks for recovering from constant stress, owning what you need to feel alive and engaged, and creating an experience of work that unleashes your ambition. Follow Hosts: Anne Morriss ( @annemorriss | LinkedIn: @anne-morriss ), Frances Frei ( @francesxfrei | LinkedIn: @francesfrei ) Links https://anneandfrances.com/ Subscribe to TED Instagram: @ted YouTube: @TED TikTok: @tedtoks LinkedIn: @ted-conferences Website: ted.com Podcasts: ted.com/podcasts For the full text transcript, visit ted.com/podcasts/fixable-transcripts For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch . Hosted on Acast. See acast.com/privacy for more information.…

Brave Ideas

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Hosted by Caleb Parker에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hosted by Caleb Parker 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate. Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today. Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates at www.BraveIdeas.media
www.braveideas.media

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166 에피소드

#Entrepreneur #Business #Bold #Calebparker #Commercialrealestate #Spaceasaservice #Caleb Parker #Trading #Propertyinvestment #WorkBold

Brave Ideas podcast artwork

Brave Ideas

updated 약 2시간 전

공유

시리즈 홈•Feed

Hosted by Caleb Parker에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hosted by Caleb Parker 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate. Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today. Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates at www.BraveIdeas.media
www.braveideas.media

… continue reading

166 에피소드

#Entrepreneur #Business #Bold #Calebparker #Commercialrealestate #Spaceasaservice #Caleb Parker #Trading #Propertyinvestment #WorkBold

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Special Feature For Coworking Content Creators 22:03

2 hours 전22:03

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22:03

Special Feature Bonus Episode This one is for the creators! Forward this to your team member who manages your marketing, social media and/or community. 📺 Watch the full show at www.BraveIdeas.media Content is the best way to differentiate your brand is In this conversation, Brave Corp CEO, Caleb Parker , chats with Cat Johnson to get the details behind the Coworking Creators Summit 2025 . (Scroll down for event details) This Special Feature In this conversation Caleb asks Cat to go behind the scenes, from the early day’s of her career to finding her vibe with coworking to becoming a coworking community champion and coach, and why she care’s so much about helping coworking brands ( her why ). They dive into how content marketing helps coworking brand differentiate , and explore the significance of understanding one's ideal customer . This discussion highlights the need for coworking spaces to reflect their local communities and the future of work, which increasingly values in-person connections and flexibility. 🎧 To listen as a podcast FOR FREE, follow Brave Ideas on Apple , Spotify , or wherever you listen. The Event The Coworking Creators Summit is a new virtual event created for people who run and market coworking spaces. Happening October 23 from 9am–1pm Pacific, the half-day summit features eight expert guest teachers sharing what’s working right now in coworking marketing, content strategy, storytelling, and community building. Topics include: 📸 Capturing better photos 🗣️ Storytelling and visibility 🧠 Finding your brand voice 🧩 Content distribution strategy 💛 Creating connection through content 📈 Differentiating your space with content 🎟 $99 Live Pass | $129 Pro Pass (includes recordings + bonus content)🌐 Learn more and get your pass at coworkingcreators.com Get full access to Brave Ideas at www.braveideas.media/subscribe…

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Can Operational Real Estate Rewrite Office Valuation? 33:01

1 day 전33:01

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33:01

Brave Ideas Season 15, Episode 10 📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media This episode is made possible by ReturnSuite : ”Complex Cash Flow Modeling Simplified.” Valuation, brand, and the lease-to-management spectrum In this episode, Brave Corp CEO, Caleb Parker , is joined by Carl-Johan Collet in the Brave Ideas Virtual Studio from Copenhagen, Denmark. In addition to his role at Catella , Carl-Johan is Co-Chair of ULI’s Operational Real Estate Forum, alongside Valentina Shegoyan . Tune into this final episode of Season 15 to hear why operational real estate is spreading across asset classes, how brand matters for investors and landlords, why office valuation must move from binary leases to modeling variable cash flows directly and how insurance-style risk modeling can better price variability in operating income. 🎧 To listen as a podcast FOR FREE, follow Brave Ideas on Apple , Spotify , or wherever you listen. What You’ll Learn in This Episode * What “operational real estate” means in practice, and why focused customer segments, brand, and tech sit at the core across office, living, hotels, logistics, and more. * Why brand is an outcome of consistent service to a defined customer, earning trust and pricing power. * How office valuation can evolve by pricing risk in the cash flows, borrowing methods from insurance rather than hiding risk in higher discount rates. * Where alignment lives along the structure spectrum, from fixed leases to hybrid base-plus-participation to management agreements. * Why many flex operators will take 10–15-year terms while most office tenants still prefer three to five. Key Takeaways for Operators * Define your sharpest customer segment, then build service delivery and amenities for that user, not the average occupier, to unlock willingness to pay. * Brand is the result of delivering the same promise, every time; consistency is what compounds trust and demand. * Expect more variable revenue over time, and be ready to evidence it with operational data that supports insurance-style risk modeling. Key Takeaways for Real Estate Investors * Model variability where it lives, in NOI, using scenario-based methods so both downside protection and upside share are explicit. * Choose structures that match capital and exit: core buyers may prefer leases, core-plus may accept hybrids, long-term owners can lean into management agreements for upside. * Pick the right operator for the building’s location and customer base, alignment matters more than face rent when the business is operational. CONNECT * Connect with Carl-Johan * Connect with Caleb Parker * Connect with Sam Gamble * Learn about ReturnSuite 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience. Join the Conversation 🎧 Listen now and see how operational real estate reframes office valuation by pricing risk in the cash flows, why brand as an outcome drives loyalty and price, and how the spectrum from fixed leases to hybrid leases to management agreements aligns owners and operators; then drop a comment with your favourite soundbite. #PlusNotVersus Get full access to Brave Ideas at www.braveideas.media/subscribe…

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Has BXP cracked the premium office playbook with flex? 54:21

8일 전54:21

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54:21

Brave Ideas Season 15, Episode 9 📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media (incl. behind the scenes) This episode is made possible by ReturnSuite : ”Complex Cash Flow Modeling Simplified.” BXP (formerly Boston Properties) is the largest publicly traded developer, owner, and manager of premier workplaces in the United States Future-proofing premium offices with flex and clusters In this episode, Brave Corp CEO, Caleb Parker , and ReturnSuite Cofounder, Sam Gamble tee up a deep dive in the Brave Ideas Virtual Studio with Bryan Koop , EVP of BXP in Boston, Massachusetts (USA). We unpack how BXP defines “premium” around client performance and productivity, why concentrated cluster ownership outperforms one-off assets , and how in-building flex footprints de-risk churn , smooth demand, and protect NOI. Koop shares what footprint size is allocated to flex inside their 1–2M SqFt assets, why secure IT and modular walls matter for spec suites , and how percentage-rent structures with F&B operators align incentives . We close with how BXP secured a 70% pre-let in Washington, DC, delivering a redevelopment built almost from scratch to modern specs, their building wide club strategy that removes friction for customers, and a pragmatic take on sustainability that favours measurable execution over slogans. What You’ll Learn in This Episode * How to evaluate “premium” beyond finishes, focus on productivity, service, and flexibility that customers will pay for * Why cluster strategy lifts occupancy and pricing power; move customers inside the ecosystem with less friction * How to right-size and operate flex inside major assets, including spec-suite design, IT security, and modularity * How percentage-rent deals work for restaurants, and when similar logic can apply to flex footprints * How BXP approached a 70 percent pre-let repositioning in DC to deliver light, height, and healthier systems Key Takeaways for Operators * Design spec suites for instant move-in, enterprise-grade connectivity, and quick reconfiguration with modular walls * Use in-building flex as lead generation and a bridge during build-outs; incubate growth and retain customers * Deploy building-wide clubs and meeting suites to lift experience, reduce friction, and support customer success Key Takeaways for Real Estate Investors * Underwrite flex as a core layer that absorbs volatility; 30–40K SqFt per 1–2M SqFt asset can defend NOI * Favour clusters; concentrated ownership enables placemaking, amenity sharing, and easier internal migrations * Expect hybrid income; percentage-rent and management-style structures require auditable breakpoints and clear covenants * Back modern specs; higher ceilings, light, and healthy systems can outperform even in supply-heavy markets CONNECT * Connect with Bryan Koop * Visit the BXP website * Learn about BXP University * Connect with Caleb Parker * Connect with Sam Gamble * Learn about ReturnSuite 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience. Join the Conversation 🎧 Listen now and see how BXP’s cluster strategy, in-building flex at 30–40K SqFt per 1–2M SqFt asset, and percentage-rent F&B can protect NOI and elevate the premium office playbook; then drop a comment with your favourite soundbite. #PlusNotVersus Get full access to Brave Ideas at www.braveideas.media/subscribe…

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Is Your Flex Underwriting Auditable? 47:10

15일 전47:10

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47:10

Brave Ideas Season 15, Episode 8 This episode is made possible by ReturnSuite : ”Complex Cash Flow Modeling Simplified.” 📺 Watch the full episode EXCLUSIVELY on (incl. behind the scenes and bloopers) Structuring equitable landlord-operator deals In this episode, Brave Corp CEO, Caleb Parker , and ReturnSuite Cofounder, Sam Gamble tee up a deep dive with Andy Igoe from New York City. We unpack how to replace desk-based pricing with licensable SqFt, how to build empirical comps from live market quotes, and how to model real ramps that reflect sales cycle times, seasonality, lead generation capacity, and customer size mix. Andy shares how his teams presented full upside and downside scenarios to landlords, how to align incentives across management agreements and hybrid leases, and why he believes private offices anchor the P&L while amenity areas support, not dilute, EBITDA. We close with when flex should be treated as a building-level amenity that lifts asset value even if modeled rent trails the headline rent number. What You’ll Learn in This Episode * How to price by licensable SqFt and translate competitor quotes into revenue per SqFt * Why the classic 30 percent to 90 percent ramp can mislead, and how to model local, operational reality * How sales cycle times, seasonality, and lead generation capacity shape a defendable ramp * How to align fees and waterfalls so site profitability comes first in owner–operator structures * When flex as an amenity improves whole-asset outcomes even at sub-headline rent Key Takeaways for Operators * Present pricing in SqFt with clear inclusions, move away from desk price for serious comparisons * Build empirical comps from local quotes, position your product inside the true market range * Size amenity areas to support sales and retention, protect breakeven and NOI * Use scenario ranges and mitigation levers to manage underperformance with owners Key Takeaways for Real Estate Investors * Demand auditable underwriting with apples-to-apples pricing and real operational inputs * Align incentives to site profitability, avoid fee structures that reward revenue without cost discipline * Treat flex as a building amenity when it lifts leasing velocity, occupancy, and overall value * Benchmark models against market rent and realistic ramps that fit the floor plate CONNECT * Connect with Andy Igoe * Connect with Caleb Parker * Connect with Sam Gamble * Learn about ReturnSuite Behind the Scenes (Keep scrolling for bloopers) Recorded remotely between London and New York City in the Brave Ideas virtual studio. BLOOPER REEL 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience. Join the Conversation 🎧 Listen now and see how licensable SqFt, empirical comps, and transparent scenarios make your flex model auditable, then drop a comment below with your favourite soundbite. Get full access to Brave Ideas at www.braveideas.media/subscribe…

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How Do Coworking Operators Win Enterprise Flex Customers? 43:28

22일 전43:28

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43:28

Brave Ideas Season 15, Episode 7 This episode is made possible by ReturnSuite : ”Complex Cash Flow Modeling Simplified.” 📺 Watch the full episode EXCLUSIVELY on BraveIdeas.Media (incl. behind the scenes) Brand fit is the new location In this episode, Brave Corp CEO, Caleb Parker , sits down with Amy Taylor from Cushman & Wakefield in the Workplace Creations London office to unpack how enterprise customers choose flex , why long-term partnerships beat one-off placements, and how the whole building experience drives outcomes. Amy explains how she matches occupier brands to operator brands , how advisors stay close after move-in to protect renewals, why clients still need to feel the space in person, and why operators should stop selling desks and start presenting value in SqFt with clear inclusions. 🎧 To listen as a podcast FOR FREE, follow Brave Ideas on Apple , Spotify , or wherever you listen. What You’ll Learn in This Episode * How to align occupier brand with operator brand so members stay * Why partnership thinking improves renewals and portfolio decisions * How to show total value by counting shared amenities and hospitality, not just private SqFt * When stakeholders need a physical tour, and how to stage a show-and-feel experience that converts * Why quoting in SqFt with inclusions beats price per desk for serious enterprise comparisons Key Takeaways for Operators * Present availability in SqFt, list what is included, and disclose the SqFt of shared amenities for fair comparison * Lead with brand alignment, match your vibe and service level to the customer’s identity, then prove it post-move-in * Create a physical proof point, show suites and walk-throughs remain decisive for many enterprise buyers Key Takeaways for Real Estate Investors * Enterprise demand expects quality hospitality, brand alignment, and amenity access alongside private demise * Advisory-led narratives that quantify whole-building value lead to better decisions and stickier occupancy CONNECT * Connect with Amy Taylor * Connect with Caleb Parker * Connect with Sam Gamble * Learn about ReturnSuite Behind the Scenes Recorded in London at Workplace Creations’ studio on a sunny day that made the walk from the station an easy choice. 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience. Join the Conversation 🎧 Listen now and see how brand fit, partnerships, and outcome-led pricing help enterprise customers choose flex with confidence, then drop a comment below with your favourite soundbite. Get full access to Brave Ideas at www.braveideas.media/subscribe…

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How Niche Brand Differentiation Creates a Competitive Moat with Customers 38:58

29일 전38:58

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38:58

Brave Ideas Season 15, Episode 6 This episode is made possible by ReturnSuite : ”Complex Cash Flow Modeling Simplified.” 📺 Watch the full episode EXCLUSIVELY on (incl. behind the scenes) Specialisation isn’t just a marketing choice In this episode, Brave Corp CEO, Caleb Parker , and ReturnSuite Cofounder, Sam Gamble , visit Techspace ’s flagship 50,000 SqFt location in Farringdon, London to sit down with Jonathan Bevan , CEO of Techspace — a flexible office / coworking platform built specifically for high-growth technology companies. Since joining in 2019, Jonathan has expanded Techspace across London and Berlin while sharpening its member profile, brand values, and operational discipline. His approach shows how specialisation isn’t just a marketing choice — it’s a business strategy that creates a competitive moat with customers . By being selective about who joins their community, delivering services tailored to that niche, and structuring deals that balance long-term commitments with flexible revenues, Techspace has built a defensible position in one of the world’s most competitive flex office markets. For operators , this episode is a blueprint for how to stand out in a crowded field. For investors , it’s a case study in why niche brand differentiation can translate into more predictable performance and stronger asset value. 🎧 To listen as a podcast FOR FREE,follow Brave Ideas on Apple , Spotify , or wherever you listen. Episode Highlights 00:00 – Caleb & Sam episode intro from Techspace Farringdon studio 02:05 – Techspace origin story: how Techspace grew from a digital agency subletting space to a 50,000 SqFt flagship in London 06:20 – The power of a niche: only admitting companies where tech is core to the business 09:45 – How selective member acceptance fuels organic community and relevance 13:10 – Lessons from outdoor advertising: balancing long-term commitments with short-term revenues in flex office 17:30 – Why the commercials matter more than whether it’s a lease, management agreement, or hybrid 21:15 – Differentiation as a competitive moat in London’s crowded flex market 24:50 – The investor perspective: why niche positioning attracts institutional confidence 28:35 – GP partnership and bank financing — how the right operator track record unlocks deals 33:40 – The role of industry benchmarking (WIN) in building stronger cases to landlords, lenders, and investors 38:20 – Long-term vision: scaling without losing brand DNA 41:00 – Closing thoughts and next steps for Techspace What You’ll Learn in This Episode * Why Techspace only admits companies where tech is core to the business * How a tight customer focus fuels organic community and relevance * The parallels between outdoor advertising economics and flex office underwriting * Why the right commercials matter more than the legal deal structure * How differentiation becomes a competitive moat as the sector matures * Why institutional investors are starting to warm to flex-backed real estate Key Takeaways for Operators * Specialise with discipline — the clearer your niche, the easier it is to market, serve, and retain members * Live your values — openness, care, and thoughtful pace aren’t slogans; they guide decisions and member experience * Underwrite before you negotiate — pick the deal structure after you’ve matched risk and return * Differentiate now — build a brand DNA before competition forces you to Key Takeaways for Real Estate Investors * Flex can lift valuations — strong operators can enhance occupancy, market positioning, and NOI * Track record reduces risk — connected PropCo–OpCo deals with proven operational data attract financing * Institutional appetite is emerging — early transactions will set benchmarks for valuing flex-heavy assets * Alignment matters — niche focus and brand discipline improve operator performance predictability CONNECT * Techspace website * Connect with Jonathan Bevan on LinkedIn * Connect with Caleb Parker * Connect with Sam Gamble * Learn about ReturnSuite Behind the Scenes 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience. Join the Conversation 🎧 Listen now and see how niche brand differentiation can become your strongest competitive advantage, then drop a comment below with your favourite soundbite. Get full access to Brave Ideas at www.braveideas.media/subscribe…

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Will This “Super Flex” Model Make Empty Offices Obsolete? 1:06:29

5 weeks 전1:06:29

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1:06:29

Brave Ideas Season 15, Episode 5 This episode is made possible by ReturnSuite : ”Complex Cash Flow Modeling Simplified.” 📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media (incl. behind the scenes) Should Offices Transact Like Hotels? What if office space was sold like hotel rooms, priced by the hour, dynamically re-skinned for each occupant, and managed by tech that plays Tetris with demand? Rogier Braakman believes that is the future. In this episode, Brave Corp CEO Caleb Parker travelled to Amsterdam to tour Mr. Green and chat with their Chief Exec, Rogier Braakman , who breaks down Mr Green’s “properator” strategy—owning and operating buildings—plus the NetOS platform that lets companies share the same SqFt on different days, boosting NOI while slashing wasted space. 🎧 To listen as a podcast FOR FREE, follow Brave Ideas on Apple , Spotify , or wherever you listen. Episode Highlights * 00:00 - Caleb & Sam episode intro * 03:15 - Rogier’s hospitality roots (Ritz-Carlton, Pillows Hotels) and the empty-office “aha” moment * 10:45 - Why utilization, not rent roll, is the only truly green metric * 18:20 - Pay-for-time pricing replaces SqFt leases — “No use, no pay” * 25:40 - Defining a properator (prop-co + op-co under one roof) * 32:10 - Inside NetOS : the tech stack that swaps brand identities and books space automatically * 41:05 - Building a “super flex” lung floor landlords can lease to multiple corporates on alternating days * 47:50 - How sharing drives a 2-3× revenue uplift even in down-cycles Key Topics: * Empty desks are the real carbon sin. A fully utilised office is the only sustainable one, so pricing must follow actual occupancy, not fixed leases. * Time-based memberships beat long-term leases. Companies choose the exact days they need and pay only for the hours used. * Properator power. By owning buildings and operating them through NetOS, Mr Green captures both real-estate upside and hospitality margin in one structure. * Landlord win-win. Hand back under-used floors, let NetOS resell them on a super flex basis, and watch yield per SqFt rise. * Super Flex DNA. Think electric-vehicle equivalent for offices: lower base cost, higher performance, and a lighter environmental footprint. Why You Should Watch Office vacancy is your biggest risk. Rogier Braakman reveals, with numbers and live examples, how time based pricing, owner operator alignment, and smart utilisation tech can turn dark desks into a revenue engine—essential viewing for anyone who signs, sells, or services office deals. CONNECT * Connect with Rogier Braakman * Visit Mr. Green’s website * Inquire about Net OS * Connect with Caleb Parker * Learn about ReturnSuite For behind the scenes, visit: https://www.braveideas.media/p/will-this-super-flex-model-make-empty?r=d1yie&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience. Join the Conversation What would super flex mean for your portfolio or team culture? Drop a comment below, share the audio with a landlord who still loves ten-year leases, and subscribe so you never miss a #PlusNotVersus insight. Get full access to Brave Ideas at www.braveideas.media/subscribe…

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What Flex Office Customers Really Want 29:36

6 weeks 전29:36

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29:36

📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media This episode is made possible by ReturnSuite : ”Complex Cash Flow Modeling Simplified.” Why Hospitality Matters More Than Ever Melissa Ansley has seen the flex office market evolve from every angle: O perator, Advisor, and now as Head of Flex Solutions & Partnerships for JLL across EMEA. In this episode, Melissa joins Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble , in person from MIPIM in Cannes to discuss what today’s customers really want from office space, why hospitality matters more than ever, and how flex is changing landlord strategies. Key Topics: * Why more occupiers are shifting from traditional leases to managed solutions * The growing demand for hospitality-infused, amenity-rich experiences * How to match the right operator brand to the right building * What landlords need to know about spec suites and short-form leases * The role of flex in creating leasing velocity and tenant stickiness Why You Should Watch Whether you're a landlord, operator, broker, or investor, this episode is full of practical insights and behind-the-scenes intel from one of the industry’s most respected flex advisors. CONNECT * Connect with Melissa Ansley * Visit JLL’s website * Connect with Sam Gamble * Learn more about ReturnSuite * Connect with Caleb Parker For behind the scenes, visit: https://open.substack.com/pub/bravecorpideas/p/what-flex-office-customers-really?r=d1yie&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience. 👉 Don’t forget to subscribe , like , and drop a comment with your take on Sam's ideas for modeling risk in operational real estate. Get full access to Brave Ideas at www.braveideas.media/subscribe…

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How to Model Office Risk When Income Is Variable 20:13

7 weeks 전20:13

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20:13

📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media Turning volatility into strategy in office real estate with Sam Gamble, CoFounder of Return Suite This episode is made possible by ReturnSuite : ”Complex Cash Flow Modeling Simplified.” Maybe this was the only "Monte Carlo" chat at MIPIM... How do you model risk when your revenue isn’t fixed,and your building no longer fits traditional valuation models? In this data-rich episode, Sam Gamble , CoFounder of ReturnSuite , joins Brave Corp CEO Caleb Parker live from Cannes, France to unpack why the future of office investing needs a whole new underwriting playbook. As flexible workspace, hybrid leases, and service-led operations reshape how buildings generate income, the old ways of modeling risk just don’t cut it. Sam explains how ReturnSuite’s probabilistic forecasting tools — including Monte Carlo simulations — can help owners, investors, and operators make smarter decisions, even in uncertain markets. They also reflect on what they heard (and didn’t hear) at MIPIM, and how the capital stack needs to evolve to support operational real estate. Key Topics: * Modeling volatility in office with Monte Carlo simulations * Why traditional underwriting no longer fits flex models * Replacing static assumptions with dynamic forecasts * Structuring leases to align incentives and reduce risk * Building investor confidence in operational income Who should watch: Landlords, developers, asset managers, investment analysts, brokers, flex operators, capital partners, and anyone rethinking how to underwrite, fund, or scale flexible office models. CONNECT * Connect with Sam Gamble * Learn more about ReturnSuite * Connect with Caleb Parker * Subscribe to the Brave Ideas Newsletter For behind the scenes, visit https://open.substack.com/pub/bravecorpideas/p/how-to-model-office-risk-when-income?r=d1yie&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience. 👉 Don’t forget to subscribe , like , and drop a comment with your take on Sam's ideas for modeling risk in operational real estate. Get full access to Brave Ideas at www.braveideas.media/subscribe…

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How Does Stoneweg’s OpRE Track Record Power Its €2B Office Buy? 17:18

8 weeks 전17:18

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17:18

📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media Featuring CoFounder & CIO, Joaquin Castellvi Lopez, on scaling OpRE strategies across Europe’s office markets This episode is made possible by ReturnSuite : ”Complex Cash Flow Modeling Simplified.” What happens when you apply a logistics-and-hospitality operating playbook to offices? In this episode, Joaquin Castellvi Lopez , CoFounder & CIO of Stoneweg , Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble , live from MIPIM in Cannes to unpack Stoneweg’s headline-making takeover of Cromwell’s €3.9 B European platform and how an OpRE framework drives a £2B office portfolio buy. Read the deal announcement before you press play. Key Topics * Platform Acceleration: How Stoneweg absorbed Cromwell’s €3.9 billion European platform to reach ~€8 billion AUM overnight * Office as Experience: Stoneweg believes offices should live in “urban mixed-use, highly amenitized districts,” where workspace is “integrated into a full experience,” not treated as an island * Hospitality-Infused Offices: Leveraging hospitality and flex-living expertise—partnering with best-in-class operators and internal teams—to layer amenity-driven service bundles onto traditional leases * Leasing Flexibility: They’re layering mid-term leases, short-term flex and hospitality-inspired services on top of long-term covenants to create a hybrid income profile * District-Level Strategy: Their underwrite starts at the micro-market or district level, ensuring each asset fits into a broader ecosystem of retail, residential and leisure * Mixed-Use Districts: Focusing on how each office integrates into a 15–25 acre urban community—retail, residential and leisure synergies that attract the right customers * Asset Prioritization Roadmap: Zeroing in over the next 18 months on which properties need “smart capex” today, before scouting new acquisitions * Smart CapEx Discipline: Instead of “fancy lobbies or underutilized art pieces,” capex is focused on targeted amenities—wellness rooms, collaborative spaces, food & beverage activations and community programming—with a disciplined ROI lens * Long-Term Outperformance Thesis: Stoneweg’s conviction that OpRE-driven, district-scale offices will outperform European markets over time Who Should Listen Landlords, institutional investors, operators, brokers and PropTech founders seeking to: * Underwrite offices with both base-rent and service-stream revenue models * Reposition assets using a proven OpRE playbook * Leverage mixed-use masterplans for higher yield, footfall and customer stickiness * Connect with Joaquin on LinkedIn * Learn more about Stoneweg * Connect with Sam Gamble * Learn more about ReturnSuite Get full access to Brave Ideas at www.braveideas.media/subscribe…

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What’s Behind Paragon’s $1.5B Vision to Redefine Office Real Estate? 27:25

9 weeks 전27:25

나중에 재생

나중에 재생

27:25

This episode is made possible by ReturnSuite : ”Complex Cash Flow Modeling Simplified.” The Future of Being Changes Everything What if the office was designed like a city? In this season-opening episode, Bedeir Rizk , CEO of Paragon Developments, joins Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble , live from MIPIM in Cannes to explore Paragon’s $1.5B plan to redefine office real estate across Cairo, Riyadh, and beyond. At the core of Bedeir’s vision is the belief that the office should be a regenerative ecosystem —not just a floor plan. That means blending coworking, corporate HQs, wellness, culture, retail, and hospitality into a vertically integrated model that serves the future of being . From AI and robotics to crowdfunding office assets and selling future space off-plan, Bedeir unpacks how Paragon is reimagining buildings around user experience, output, and community—not just square meters. Could this be the blueprint for a more sustainable, profitable, and human future of work? Key Topics: * Designing buildings from the customer outward, not just for leasing * Paragon’s three-part real estate product: corporates, startups, and the “hub” * Selling office space off-plan—like residential condos * Smart capex and programming that boosts productivity * Creating regenerative ecosystems with art, culture, and PropTech * Expansion into Saudi Arabia: blending Riyadh’s ambition with Berlin’s creativity * How hospitality-level service and flexibility boost NOI and brand equity Who should watch: Landlords, PropTech founders, flex operators, developers, institutional investors, and anyone passionate about redefining the purpose of the office. * Connect with Bedeir on LinkedIn * Learn more about Paragon * Connect with Sam Gamble * Learn more about ReturnSuite For behind the scenes, visit https://www.braveideas.media/p/whats-behind-paragons-15b-vision 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience. 👉 Don’t forget to subscribe , like , and drop a comment with your take on Bedeir’s full-stack model. Get full access to Brave Ideas at www.braveideas.media/subscribe…

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The New Rules of Office Real Estate 3:55

9 weeks 전3:55

나중에 재생

나중에 재생

3:55

Season 15 of Brave Ideas is here And this time, we’re going deeper into the operational future of office real estate. 📺 Watch the full episode EXCLUSIVELY on www.BraveIdeas.media Office real estate is changing. Are you evolving to keep up? In this trailer episode , Host Caleb Parker previews what’s coming this season: the people, the ideas, and the investment strategies reshaping how office assets are being repositioned, operated, and valued. ”Complex Cash Flow Modeling Simplified.” This Season is made possible by ReturnSuite . 🎧 Brave Ideas Season 15 was recorded onsite in Cannes, France … London, England… and Amsterdam, Netherlands AND in the virtual studio to travel to Copenhagen, Denmark …as well as NYC & Boston, USA , and features special co-host, Sam Gamble . This season, we’re diving into: * Hospitality-led repositioning strategies * Utilization-based pricing and membership models * How capital markets are adapting to operational real estate * Flex space underwriting and financial modeling * Landlord-operator partnership structures Guests this season include: * Bedeir Rizk (Paragon Developments) * Joaquín Castellví López (Stoneweg) * Melissa Ansley (JLL) * Sam Gamble (ReturnSuite) * Amy Taylor (Cushman & Wakefield) * Jonathan Bevan (Techspace) * Rogier Braakman (Mr. Green Offices) * Andy Igoe (JLL) * Bryan Koop (BXP) * Carl-Johan Collet (Urban Land Institute) If you're a landlord, fund manager, operator, investor, developer, or workplace strategist — this season is for you. 📺 Watch full episodes EXCLUSIVELY on BraveIdeas.media 🎧 To listen as a podcast, follow on Apple , Spotify , or wherever you listen. BEHIND THE SCENES SNAPS Let’s build the future of work, together! Get full access to Brave Ideas at www.braveideas.media/subscribe…

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The Lost World of Office Real Estate 31:05

12 weeks 전31:05

나중에 재생

나중에 재생

31:05

Special Brave Ideas Deep Dive Featuring Sam Gamble, CoFounder of ReturnSuite For decades, office real estate has operated in a stable—but rigid—ecosystem built around the long-term lease. I often joke that it’s a Lost World —a closed system that evolved under specific, isolated conditions. The lease shaped everything: how buildings were financed, how risk was underwritten, and how value was calculated. But the issue with Lost Worlds is that while they’re highly specialized, they’re also fragile. Even small changes can break the system. If the office market is a Lost World, then flexible leasing is its First Contact event—the moment when an isolated system encounters something fundamentally new and incompatible. Tenants are demanding more flexibility and better amenities —and they’re often willing to pay a premium for it. But owners, stuck in legacy systems, struggle to meet that demand. The Problem: How Flex Is Valued The challenge lies in how we value flexible leasing. Standard models like Direct Capitalization are designed to handle leases—not licenses—and assume predictable, fixed income. Because valuers rely on comparable sales, and comps reflect what investors are underwriting, we’re stuck in a loop: No one underwrites flex differently, so nothing trades differently. If nothing trades differently, nothing gets valued differently. It’s a Catch-22 . 📺 Watch: Circular Reference – CRE Valuations & Sale Prices The Solution: A New Model (From Other Industries) The good news? This is a solved problem —just not in real estate. Other sectors like insurance have been here before . Take mining for example. Mining involves big upfront investments followed by uncertain, variable cash flows over time. Sound familiar? Swap out commodity prices and ore grades for desk rates and occupancy levels, and you have the same core valuation challenge. The valuation method all the industries facing potential volatility have adopted? The Expected Value Method —a probabilistic approach that models cash flow volatility directly, rather than papering over it with crude discount rate adjustments. What We Need: Data + Tools Of course, this is easier said than done. There are two major challenges: 1. Better data We need to shift from relying solely on market transaction data to using real operational data . But that data is fragmented: * Operators understand costs and occupancy patterns. * Service providers can track utilization and performance. * Platforms and tools can help benchmark and analyze. 2. Better tools Once we have the data, we need the tools to model it. That’s why I co-founded ReturnSuite —to give landlords and investors a way to build and understand probabilistic cash flow models that reflect reality and unlock capital. Our Future is in Our Control Valuers won’t lead this shift—and they shouldn’t. Their job is to follow the market. But we —the landlords, operators, and investors— are the market. If we start underwriting differently, valuations will follow. This was the focus of the Brave Ideas talk I gave in London earlier this year: “The New Era in Office Valuations: A Collaborative Approach.” As always, if you’re curious about the models or want to chat, I’d love to hear from you. About the authorSam Gamble is the co-founder of ReturnSuite , a modern cash flow modeling platform for commercial real estate. A former landlord and flex space operator, he now helps owners, investors, and lenders model flexible income, justify value, and unlock financing. 👉 Connect with Sam on LinkedIn to continue the conversation. Get full access to Brave Ideas at www.braveideas.media/subscribe…

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How Brookfield is Growing Their 1.8 Million Sqft Flex Footprint 32:04

27 weeks 전32:04

나중에 재생

나중에 재생

32:04

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite ( Watch the full length video on Youtube ) How can office landlords balance flex and stability? In this episode of Brave Ideas , Brave Corp Founder, Caleb Parker talks with with Andrew Dunn , Vice President for the world's largest landlord, Brookfield Properties , to explore their innovative approach to flex space and hybrid leases. Brookfield has already grown a massive 1.8 million square feet of flex space across multiple global markets. Andrew discusses how their strategy is evolving and the importance of stability in an increasingly flexible office landscape. 💡 Key Topics Discussed: ✅ How Brookfield’s hybrid lease model combines fixed rent with performance-based incentives, aligning landlord and operator interests. ✅ Why stability is crucial for growing Brookfield's flex space portfolio. ✅ Insights into the future of coworking and how corporate demand is influencing flex space growth. ✅ How Brookfield views hybrid leases as essential for scaling flex spaces in large office buildings. Who should isten? ➡️ Landlords looking to innovate with hybrid leases and flex spaces ➡️ Co-working operators and tenants in the flex space market ➡️ Investors interested in the future of office real estate If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Links: Connect with Andrew Dunn Learn about Brookfield Properties Follow Caleb on LinkedIn Subscribe to our Brave Ideas Newsletter This mini-series is presented by ReturnSuite : Software that simplifies complex cash flow modeling for modern real estate companies. Get full access to Brave Ideas at www.braveideas.media/subscribe…

1
What Are Key Elements of Successful Coworking Operator-Landlord Deals? 27:16

28 weeks 전27:16

나중에 재생

나중에 재생

27:16

A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite ( Watch the full length video on Youtube ) What does a successful operator-landlord partnership actually look like? Previously this season (Ep2), we explored how landlords and operators struggle to align on flexible office deals. In this episode of Brave Ideas , Brave Corp Founder, Caleb Parker sits down with Kylie VanBuren , Director of Real Estate Transactions at Industrious , to explore how the best landlord-operator partnerships are structured, and why transparency, underwriting, and financial modeling are the keys to success. 💡 Key Topics Discussed: ✅ Why landlords are increasingly moving away from traditional lease models ✅ How revenue-sharing & management agreements create win-win partnerships ✅ The underwriting strategies that build trust between landlords & operators ✅ How valuation tools impact flex space deals This episode explores what good looks like and what needs to happen for more partnerships to work. If you’re a landlord, operator, investor, or involved in the future of workspace, this episode is packed with fact-based insights and strategies you can’t afford to miss. If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Links: Connect with Kylie VanBuren Follow Caleb on LinkedIn Subscribe to our Brave Ideas Newsletter This mini-series is presented by ReturnSuite : Software that simplifies complex cash flow modeling for modern real estate companies. Get full access to Brave Ideas at www.braveideas.media/subscribe…

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