Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Most people don't see a difference between a business and its brand - nor do they care. To them it's all the same. But, growth-minded leaders understand this dynamic and value relevance, awareness and capturing the imagination of the people they need to reach. Join Host, Doug Longenecker as he talks with industry pros to explore their POVs on connecting strategy, creativity, technology and human nature. In a brave new world, only a brave businesses will triumph.
Most people don't see a difference between a business and its brand - nor do they care. To them it's all the same. But, growth-minded leaders understand this dynamic and value relevance, awareness and capturing the imagination of the people they need to reach. Join Host, Doug Longenecker as he talks with industry pros to explore their POVs on connecting strategy, creativity, technology and human nature. In a brave new world, only a brave businesses will triumph.
Join the conversation with special guest Priyank Kapadia , SVP Data + AI at Bounteous . This episode if the first of a three part series where host, Doug Longenecker explores what's new, what's now and what's next when it comes to artificial intelligence. There's hype vs reality, fear vs adoption and efficiency vs effectiveness…
What do you want to know about Streaming TV and OTT? Join the conversation with special guest Craig Santucci , Team Velocity and hosts, Doug Longenecker and Tara Baumgarten . From current trends with AI (spoiler alert: it's all about the data), to attributions, to the differences between B2B/B2C utilization and just about everything in between. Bonus content: Learn more about Doug's mobile screen time and metrics.…
Join our Super Bowl conversation with the //NKST Consult Team as our guest. as we take on topics focused on one of the biggest championship sporting events in the world. And no, it's not the World Cup. The team shares their expertise and experience as it relates to marketing and buying TVs, favorite commercials from the big event, how to leverage data to maximize impact, finding relevant adjacent media opportunities to the big game, and customer experience readiness in the hospitality arena. #fearless #domore…
Join our CMO Outlook 2025 conversation with the CMO of Plante Moran, Marten van Pelt. We cover a range of things to look forward to as well as watchout for, like: the evolution and impact of artificial intelligence, personalization, automation, the development of strong, focused teams and the need for ongoing training to upskill and grow.…
Join our CMO Outlook 2025 conversation with the Chief Marketing Officer of the New Jersey Society of CPAs, Don Meyer. As a membership organization, it's interesting to discover similar marketing challenges as B2B and B2C companies, as well as, understand the different dynamics and expectations between customers and members of an organization.…
Join our conversation with Gary Kurtis and Brian Zaslow, the co-owners of Seal the Deal Sales Coaching as we get into proven sales techniques and approaches. From how to properly prep for a sales call with a new prospect, to learning processes that can save you time and be more effective. Spoiler Alert: finding ways to build trust and develop strong relationships is high on their list of how to cultivate and convert with a higher winning percentage.…
Here we go, with a special panel discussion with a team of experts about the many challenges that business and brands face. Our conversation covers CEX, AI, Data Strategy and Analytics, PR/Thought Leadership, 360Marketing, Business/Brand Strategy and Creative Content.
Here we go, with guest Gail Towns and host Douglas Longenecker as they focus their conversation on the many challenges of higher education in relation to attracting and retaining students as well as faculty and professors. Over the years a lot of things have changed, but differentiating your trade school, college or university is still vitally important for long-term success - perhaps now more than ever.…
Here we go, with special guest Alarice Lonergan of IBM and co-hosts, Doug Longenecker and Tara Baumgarten as they talk about the finer points of scaling CX/EX programs, the long-term valuation of CX needed for organizations to make it a strategic and competitive advantage. They also discuss the important work of the Woman's Bond Club, of which Alarice is the Co-President.…
Here we go, with guest Max Zug of MAKE/FILMS and host Doug Longenecker as they get into the finer points of creating, managing and deploying branded video content. A completely candid conversation about the marketing conversion funnel and how AI is forcing change as well as introducing new opportunities.…
Here we go with guest Marcus Rosenau and host, Doug Longenecker as they explore how the term "architectural integrity" goes beyond the actual structure to include the consistency of the design idea itself and how that should hold up over time too. To reach that level of integrity, the team at SSP Architects help their clients get there with continual collaboration from initial discussions, design ideation, final construction and every phase in between.…
Here we go with Christian Heckman of ENB and host Doug Longenecker as they discuss the finer points of great Customer Service and how that mindset cant translate to a broader, company-wide Customer Experience Strategy
Here we go with Jamie Jurgaitis and host, Doug Longenecker as they talk about making better informed decisions that are based on facts as well as your gut. Plus, the importance of making sure your organization has a well-defined and well-structured strategy in place, to collect, protect and utilize data in ways that make your customers feel safe and your employees smart.…
Here we go with Ash Ahmad and Host, Doug Longenecker engaging in a thoughtful conversation about all things content. How much content is too much content? How do you define quality content? What's the impact of new technology like AI on content creation and distribution? What's the best way to implement an integrated content strategy? What's it take to "win" in the long-tail of a content strategy? Good thing we kept it light ;-)…
Here we go with Jeff Kurek and Host, Doug Longenecker talking about how creatives and creativity need to engage, experience and experiment with emerging technologies as part of the creative process. Platforms and apps like AR/VR, the Metaverse and Artificial Intelligence are all out in the open an on the table for this conversation.…
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