26: Making Waves: How Water Polo and Big Partnerships Shaped a Navy Campaign
Manage episode 452217477 series 3525420
This week on Brands and Campaigns, Camden sat down with CMO Garth Knutson of Aflac and Ryan Blum, Chief Creative Officer at VML to discuss their partnership on a campaign to recruit US Navy Special Forces with Water Polo. The group discusses the background of the campaign as well as the other participating brands. They also dive in to how team dynamics play into fast paced timelines and the importance of picking the right team.
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