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Hernán Braberman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hernán Braberman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Uwe Melichar | Increase Value, Decrease Waste | E20

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Manage episode 292130953 series 2791175
Hernán Braberman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hernán Braberman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Why do brands struggle with sustainability? Uwe Melichar is a German sustainable packaging design expert, president of the European Brand & Packaging Design Association, and a long-standing member of the Red Dot jury.

Uwe is focused on sustainable packaging solutions for international brands. Together with his team at MELICHAR Bros., he develops packaging and communication design for clients in Japan, Russia, China, the USA, and various European countries.

In this episode, we discuss what "sustainable packaging" should be. We reflect on how to help consumer brands in the transition to a circular economy model. Finally, we understand why the word 'waste' needs to disappear from our vocabulary as soon as possible.

Before founding MELICHAR Bros. in 2020, he led the packaging division at the brand agency FACTOR for over 25 years, where he developed packaging projects for Adidas, Bosch, C&A, Huawei, Gardena, Omron, and Miele.

Uwe is also a lecturer at several universities, such as the University of Augsburg, a jury at the Pentawards, and a member of the Type Directors Club New York.

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Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.

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61 에피소드

Artwork
icon공유
 
Manage episode 292130953 series 2791175
Hernán Braberman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hernán Braberman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Why do brands struggle with sustainability? Uwe Melichar is a German sustainable packaging design expert, president of the European Brand & Packaging Design Association, and a long-standing member of the Red Dot jury.

Uwe is focused on sustainable packaging solutions for international brands. Together with his team at MELICHAR Bros., he develops packaging and communication design for clients in Japan, Russia, China, the USA, and various European countries.

In this episode, we discuss what "sustainable packaging" should be. We reflect on how to help consumer brands in the transition to a circular economy model. Finally, we understand why the word 'waste' needs to disappear from our vocabulary as soon as possible.

Before founding MELICHAR Bros. in 2020, he led the packaging division at the brand agency FACTOR for over 25 years, where he developed packaging projects for Adidas, Bosch, C&A, Huawei, Gardena, Omron, and Miele.

Uwe is also a lecturer at several universities, such as the University of Augsburg, a jury at the Pentawards, and a member of the Type Directors Club New York.

Resources:

Follow us:

Subscribe:

Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.

  continue reading

61 에피소드

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