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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 31:22
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If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Bourbon & Boyshorts
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Bourbon & Boyshorts에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bourbon & Boyshorts 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
LOVE..LIFE & LIBATIONS.This podcast is a take on dating, love, sex, relationships from a single man's perspective by two guys who are also single fathers. LIKE LISTEN & SHARE
…
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207 에피소드
모두 재생(하지 않음)으로 표시
Manage series 1433276
Bourbon & Boyshorts에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bourbon & Boyshorts 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
LOVE..LIFE & LIBATIONS.This podcast is a take on dating, love, sex, relationships from a single man's perspective by two guys who are also single fathers. LIKE LISTEN & SHARE
…
continue reading
207 에피소드
Tutti gli episodi
×Are you a Trouble Maker? Do you get into "Good Trouble?" In this episode we sit down with Dee Robinson founder of Good Trouble Bourbon and learn her philosophies about life, business, and why you should always wear a rubber band. https://goodtroublebourbon.com
Episode 206: “What’s Your Song feat. Micah Smith” by Bourbon & Boyshorts
In French, "rêveur" (and its feminine form "rêveuse") means "dreamer", someone who is often occupied with their thoughts and imaginations, or a daydreamer. Sauvage is a French term meaning “wild” or “natural.” On this episode we have the Wild Dreamer, Owner and Founder of Reveur Sauvage Yacht Club, Captain Chim.…
Have you heard the complex and gravelly vocal tone of today’s guess? If you haven’t you may not have heard great music. Joi Carter is a multi-talented singer who has sung with Carl Thomas and has toured internationally from Dubai, China to Mexico. You will also find Joi, the reality on season 5 of “Ready 2 Love” and “Love & Marriage: DC” on the OWN Network.…
Tonight we’re on all things Responsible & Rachet with our guest Ms. Boonie, host of The Boonie Breakdown Podcast. Boonie sat down with us ahead of her 14th Season of The Boonie Breakdown Podcast.
Listen as we sit down with our sister in the walk of Faith, Ms. Riki Blaze!!!! We discuss her journey to becoming the woman she is today and how that led to her writing a future New York Times Best Seller "Off the Sidelines: From Bench Warmer to MVP". Riki is spearheading "The Intentional Dating Movement" You need to hear this!…
We continue celebrating Women's History Month with the new owner of a Baltimore staple that happens to be named after her. Listen as we sit down with the corporate marketing strategist, Club Owner, and mother Melba.
As we continue to celebrate Women’s History Month, let us share with you one of the greatest photographers in the country, Ms. Kellie Finch. You can catch Kellie at all of the start studded events. Some of the topics coverd include * Mentors * Advisors * Styles, approaches and techniques * Romantic Heartbreaks * What does Parenthood look like for you * What role does Faith play in your life Please take a moment to listen, like, and Share…
In this episode WE have a deep and open conversation about missing each other and being vulnerable about recognizing our isolation patterns and how we need to call each other out on it and check in. Also knowing when enough is enough and knowing "you cant be Everything to Everybody" when we allow ourselves to accumulate so much in our lives and take on so many responsibilities we forget to take care of ourselves. WE also speak on doing things to make ourselves happy without feeling guilty or worry about letting others down. Later we discuss how we lean on and walk in community with our friends from UNION CHURCH and being more spiritually led in life, dating, and friendship All this and more..LOVE LIFE LIBATIONS…
We kick off this episode with a high spiritual moment in realizing how good GOD is in our lives, Jeremy is speaking life and truth into the ears of the believers and non-believers for all miracles to come true and praying for our dear friend Chantay who is a Ovarian Cancer Survivor and Amanda going through her Battle with Breast Cancer. As we come down off our spiritual high we get into an in depth conversation about Affirming ourselves to greatness and seeing ourselves the GOD sees us and speaking life and truth into ourselves. Also realizing our gifts and perfecting them and using them the GOD intended us to use them.…

1 Episode 197: Season Finale w/ Tara Davidson aka Dr. T 2:04:57
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As we close out the year 2023 we reflect back on how we started, where we went, how we felt, and what we learned. We collectively give each other flowers and show appreciation to the growth that everybody has gone through. We also anticipate Dr. T's re-release of her book "HEALING DISCOVERY" which is now available on Amazon.com or TikTok shop. We also exam and dissect into our old dating habits and how we kicked them and also how we dealt with not sending mixed signals while also setting boundaries All That And more From the Lovely Dr. T…
We Sit down with our friend Jamal as we reminisce on how we formed our friendship and also gave the true meaning of "help us help us" also his start in bartending to now owning his on spirit brand. Also later we dig into Jamal's love life and how he handled his emotion while trying balance his career and ambitions Also dig more into what makes his brand so authentic and separate from others, What its like being a black owned spirit brand and his experience within the culture and branching out outside of the culture to make his brand well known to all and tasty for all…

1 Episode 194: "When I say Black Girls you say Vote!!!" 1:19:24
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On this episode we rewind & recap our time at Black Girls Vote(BGV) Cocktails & ConvHERsation Event where we did red carpet interviews at the event and celebrated all the Beautiful and Brilliant Women that night who are in our community and beyond paving the way for our future young ladies of our nation. Christmas came early for as we go through our gift bags sent from BGV with all the goodies from personal bottle of henny to Kyle first pair of cuff links. Afterwards Kyle and Jeremy also recap their night after the event when trying to get some food and the interesting things they saw while ordering food at their favorite late night spot, from crackheads to intellectual prostitutes lol what time. Then closing out with some proud dad and uncle moments that were experienced throughout the year so far. All we can say A TIME WAS HAD…
We sit down without each other and have a very in depth conversation about how we are praying for one another, and making sure that we are using our power of prayer to the best of our abilities. We also reflect on how GOD puts us in places that forces us to use our spiritual light/guidance on others. We get into how we pick and use our "wise counsel" of friends around us and why dont we reach out or use them like we should. While going through life as we change people around us change and we have to relearn people and see if they fit our change. Do women renew their friendship contract more often than men do? And we have a hilarious take on how we built our friendship/cousinship and so much more..tune in kick back and listen…

1 Episode 193: Our Rhythm is just as Powerful as our Blues w/ Dr. Tarah Davidson 1:58:30
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Mother, Daughter, Sister, Friend, and NOW 5 TIME Published Author and Therapist comes to talk with us on her special segment "Therapy Thursdays" Where she gets a prepped for "Cuffin Season" with all the Do's and Don'ts of Dating. NO MORE DINNER DATES an interesting take on how dinner dates aren't good when dating. How our culture needs to stop buying into Toxic Love, and Being loved the way GOD intended you to be love, And many many more GEMs throughout the show Grab your tissues wine/whiskey and note pads this is a great start to a great series…
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We have the honor and pleasure of sitting down with legendary host of BIG FAT MORNING SHOW Marc Clarke aka Uncle Marc. He gives the behind the scene view point on the radio industry, how he got his start, the sacrifices he made to get where he is now. Also making his transition from radio to tv. Later in the episode we "take flight" into his entrepreneurial lane and his new product that will have you on cloud 9 and feeling fine. all we can say his a time was had getting to know our new found family member from being the voice that get us to school and for some of us to work to being able to laugh and call him UNC is truly an honor…
Episode 191: Josh for the Win by Bourbon & Boyshorts
We sit down with our good brother Josh aka greatValue Joe Budden aka mr wheel chair sex lol. He return with a new perspective on life from being a father now a husband and a spiritually guided man he shares how life has changed him and we also reflect on how Josh and Kyle went from Coworkers to damn near brothers And stories of a wild past that shaped his future for the better…
Listen as we sit down with WPGC 95.5’s own Nori-Nori! We chronicle Nori’s 20 year radio career while she takes us on a journey from her hometown of Chattanooga, TN to Washington D.C. The episode starts during our pre-podcast session with Nori while Kyle DJs. At the 28:00 minute mark we start the show with prayer and introductions. You’ll learn that Nori is very big on family, intention about her career, and has a story about almost every celebrity…. including Drake. We even asked a question that had her at a loss for words.”…
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Bourbon & Boyshorts

1 Episode 189: "A Disciplined Man is a Powerful Man" 2:07:51
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We sat down with Tarah Davidson @tarah_davidson , Clinical Psychotherapist and Certified Clinical Sexologist. Tarah's specialty area of focus is men and sexuality and is sure to drop several gems We discussed the difficulties, excitement, fears and challenges of dating in the current climate. What is Masculine and Feminine energy and the implications associated with them. Tarah gets into a deep cadence and stream of conscience as she unpacks some of the barriers between men and women and shares how patriarchy has impacted the black community and why a disciplined man is a beautiful thing.…
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Imagine walking into work on your birthday and getting fired. What about being homeless and your family doesn't know. "A Barrel of Testimony" isn't the latest aged bourbon, rather a new age Praise & Worship moment from Bourbon & Boyshorts. Kyle and Jeremy share their testimonies of how good God has been to them over the past year. This is their “Bourbon Breakthrough.”…
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NOW THATS SAXY...In this episode we have the pleasure of sitting down with local Legend Will Spence the underdog of the saxophone. We start off giving each other flowers, then we move on to how Spence got his start with music trying to impress a pretty young lady from his neighborhood, finding his sound around Baltimore with different groups and schools to being on tour with some of the biggest names in the music world. We also tap into his side hustle of making customs grillz. There's a lot of laughs and real moments on this episode and most importantly give our real thoughts on manhood and fatherhood. Take listen enjoy and as always. Love Life Libations…
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1 Episode 186: “The Mo' You Drink, The Better You Think” 1:45:01
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HEY Baltimore!!..On this episode we have the pleasure to chop it up with Baltimore treasured trombone player RUFUS ROUNDTREE. The journey we went on with him was amazing from him having no interest in the trombone and fighting to play saxophone. Going against the grain of hanging with his friends to practice, grinding his way through HS to play in the band which he found himself with the trombone yet AGAIN. Finding his way through Morgan state University with multiple bands getting fired to rehired as thee only horn player in the band and again given the task of playing the trombone ONCE AGAIN. After college Rufus travels the nation soaking up all the music he can find and also getting the opportunity to play with George Clinton & Parliament alongside other notable artist. Finally Rufus Comes home to Baltimore and shares is story through music and his new found love you guest it the TROMBONE..and more stories throughout the episode..i hope you enjoy the trip as much as we did…
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1 Episode 185: We Are G.E.M.S.(Gifted Educated Mindful Successful) 1:38:56
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On this episode we have the pleasure of talking...well listening to the Key master Aaron Hill Baltimore's premier pianist. We kick off the episode with a freestyle from Aaron while Perfect Gentleman gave him the beats to keep flowing. Then we begin our journey with Aaron from his inspirations of music, how he got his start, playing in church, his parents giving him all the tools needed to be successful in life, starting his own band. And later we get a surprise from Aaron we find out he wrote his own children's book G.E.M.S. which so happens to be about his childhood. Best part is the book it's a long and of course You know we had to join in on the fun. We rap up the conversation with all affirmation towards each other and end the episode on positive light and love. Press play, turn them ears on and enjoy the show…
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OOUU OOUU...We sit down with Charm City's Own Young and rising star Lor Dae, listen as he breaks down how he stays in his own lane, getting Baltimore back to partying and having fun with his music, his humble upbringing, learing how to play music and so much more. Later in the episode we have a very vulnerable moment about how being a man in this day and age and settling the example for our kids to follow behind is so important…
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1 Episode 183: R-E-S-P-E-C-T Find Out What It Means To Me 1:03:37
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This is a BOURBON BREAKTHROUUUUU..On this episode we chat with Eric the Stylist as she gives her experiences on Love and Loyalty and most importantly RESPECT. We start off with how she got her start in styling when she was 8!! to grinding her way through school to opening and owing her own salon. Later we tap into relationship talk and we struck a nerve when we hit on why she allowed DISRESPECT in her relation and people being real & loyal to her and her reciprocating the realness & loyalty back. And after a while we had a BOURBON BREAKTHRUUUUU with Erica when she realizes she is the reason why DISRESPECT was being done in the relationship. This episode is a really good listen for the people who are going through a rocky or trying time in their relationship and wanting to move on…
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BOONIE is BACK!! We catch up with Beautiful Boonie of the Boonie Breakdown Podcast to find out what she has been up to since we last spoke 2 years ago. We get down and somewhat dirty on several topics from the rules of engagement on how to set up a 3SUM, Jeremy's secret night time nickname, gay night club experience aka ''THE BALL" the Boonie Breakdown Tour and soooo much more this a conversation you dont want to miss…
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END RAPE CULTURE What is the “Rape Culture?” Rape Culture is an environment in which rape is prevalent and in which sexual violence against women is normalized and excused in the media and popular culture. Rape culture is perpetuated through the use of misogynistic language, the objectification of women’s bodies, and the glamorization of sexual violence, thereby creating a society that disregards women’s rights and safety. Listen as we sit down with Enchanta, founder of Black Women Whiskey and host of Women & Whiskey Wednesdays; a monthly happy hour series that raises money for local non profits. We learn what it means to be a abolitionist and focus on restorative justice. From there we move into the predatory practices of the bail system how it structured to keep people impoverished. And of course we couldn't end the this episode without learning who is single and who is in a happy relationship that "works until it doesn't work anymore"…
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Listen as we sit down w/ Craig C. Chef by Day Painter/Artist by Nite. We follow Craig's journey from his humble beginnings in Baltimore as an up and coming painter and Chef to taking his talents on the road to sharpen his skills having to take those skills and inspire others to get on a superior level while running his own kitchen. We also touch on love and fatherhood and how he found inspiration from his woman and kids to in turn creating new art from new found love. Lastly we round out the convo with not taking life for granted and appreciating the people in our lives and keeping ourselves uplifted by creating a circle of trust and vulnerability for all our brothers out here in the world.…
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Listen as we sit down with the Ladies of Above the Flame Cigars, African American women owned boutique cigar company offering premium quality hand rolled cigars whose foundation is built on integrity, professionalism, commitment and respect. We find out these ladies who are family decided to start a cigar company during the pandemic. What’s more interesting is their story growing up in Southeast DC. https://abovetheflamecigars.com…
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