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731: Retail End of the Year Important To Dos
Manage episode 386094964 series 3470636
Boost Your Boutique with Emily Benson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Boost Your Boutique with Emily Benson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
2:17.6 This is the time to talk about it. This is the time to get people behind your cause.
3:06.8 We've got to promote the promotions that we're doing, any sales, discounts, events. events we have to promote, but we also can't forget that we have to educate our customers.
3:36.8 What matters is how you show up for them. What matters is how you present your offer to them.
4:39.6 But the real truth is like we have to be more nuanced with our marketing. We have to be more assertive, but make an offer.
5:26.8 Be clear in your marketing. Be like so clear that it's like, duh.
6:04.7 Let's really advertise what we're doing, what we're selling, making that offer for the product.
9:32.1 Remind people, you're a small business, you're a local business, you're a woman owned business, and with your inventory, reflect that. Talk about how you can't get it anywhere else.
10:34.7 Because people need gifts. They want to shop small. They want to shop local. They want to shop minority, BIPOC, women owned. So show up as that.
11:40.5 You should still make a profit on your inventory if your markups high enough and if you're not marking down too deep and too fast.
14:35.2 Because people need gifts. They want to shop small. They want to shop local. They want to shop minority, BIPOC, women owned. So show up as that.
Resources:
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