Player FM 앱으로 오프라인으로 전환하세요!
Understanding customers using their search queries
Manage episode 303578593 series 2522423
What this episode covers
You select the product you want, press the buy button and there it is, at your doorstep at the selected moment.
Sounds simple, right?
Inspired by a talk of our guest of this episode earlier this year, we wanted to find out what's behind the search bar. We wanted to understand search queries. Simple at first glance, but when we dive into it we found out it's way more complex than you might think.
We had great learning: as a customer, I help other customers to improve their search results. How that works? Listen to this episode.
(Image: https://cdn.sanity.io/images/qxrxmo3r/techlab-prd/bd51783981f1b35051359902ea03bea2213d1a9f-680x361.jpg)
The search bar on the bol.com website
What it takes to search
Questions will be answered like:
- How do I search for a product?
- We are not talking about the Google Search Engine and SEO and why we do not use Google Search?
- How important is search?
- What happens when you type in a search query?
- Terms you need to understand when we talk about search: relevancy, ranking/sorting, first page, tail page.
- What items do you need to take into account: Spelling, Target Category, Filter values, Broadness.
- How do we take trending topics into account?
- As an International Engineer, is it hard to work on a search engine with Dutch Product Content?
Guests
- Nikolai Bogdanov – Software Engineer in the Buying domain – Help me find.
Notes
- Spaces summit Talk on Youtube
- The search result of the red water kettle as given in the example
- Search via Voice is different, check this episode for more detail
120 에피소드
Manage episode 303578593 series 2522423
What this episode covers
You select the product you want, press the buy button and there it is, at your doorstep at the selected moment.
Sounds simple, right?
Inspired by a talk of our guest of this episode earlier this year, we wanted to find out what's behind the search bar. We wanted to understand search queries. Simple at first glance, but when we dive into it we found out it's way more complex than you might think.
We had great learning: as a customer, I help other customers to improve their search results. How that works? Listen to this episode.
(Image: https://cdn.sanity.io/images/qxrxmo3r/techlab-prd/bd51783981f1b35051359902ea03bea2213d1a9f-680x361.jpg)
The search bar on the bol.com website
What it takes to search
Questions will be answered like:
- How do I search for a product?
- We are not talking about the Google Search Engine and SEO and why we do not use Google Search?
- How important is search?
- What happens when you type in a search query?
- Terms you need to understand when we talk about search: relevancy, ranking/sorting, first page, tail page.
- What items do you need to take into account: Spelling, Target Category, Filter values, Broadness.
- How do we take trending topics into account?
- As an International Engineer, is it hard to work on a search engine with Dutch Product Content?
Guests
- Nikolai Bogdanov – Software Engineer in the Buying domain – Help me find.
Notes
- Spaces summit Talk on Youtube
- The search result of the red water kettle as given in the example
- Search via Voice is different, check this episode for more detail
120 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.