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Stop Grading Your Own Homework: BCG Partner's Framework for Marketing ROI
Manage episode 515963987 series 3693435
BlueAlpha에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 BlueAlpha 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Is your marketing measurement stuck in a slide deck?Growth leaders know their attribution is unreliable. You have MMMs, A/B tests, and ad platform data, but how do you turn those noisy inputs into concrete, campaign-level actions? More importantly, how do you get your CFO to believe in them?
We sat down with Neal Rich, Partner and Director of Marketing at Boston Consulting Group, to discuss the three biggest challenges in marketing measurement:
1. The Data & Setup
2. The Methodology (MMM, A/B, etc.)
3. Turning Insights into Action
In this interview, Neal breaks down why so many companies get stuck obsessing over the "magic tool" (like an MMM) and fail at the two parts that actually drive value: data setup and organizational alignment.
Learn why your CMO's first call should be to your CFO and how to move your organization from "grading its own homework" to building a trusted, unified measurement framework.
ABOUT BLUEALPHA
Founded by ex-Tesla growth leaders who scaled budgets from $20M to $80M in 3 quarters, BlueAlpha transforms marketing measurement into an action system. Their AI-native platform turns noisy data into concrete weekly recommendations at the campaign level, helping brands like Klover, beehiiv, and 1440 cut waste and drive double-digit growth.
Ready to turn your measurement into an action system?
➡️ Learn more & schedule a demo: bluealpha.ai
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