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The Google of Web3? How Layer 3 is Revolutionizing User Acquisition
Manage episode 450937363 series 3507779
Block Fuel에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Block Fuel 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Block Fuel Podcast, we sit down with Brandon Kumar, co-founder of Layer 3, to explore how they’re revolutionizing user acquisition in Web3. Brandon shares how Layer 3 connects protocols like Base, Optimism, and Arbitrum to users through targeted incentives, replacing inefficient airdrops and liquidity mining. With over $20M raised, $12.5M in revenue year-to-date, and profitability since launch, Layer 3 is setting a new standard in crypto growth.
We dive into:
- Retention rates of 60% vs. <10% for airdrops and how “Cubes” (ERC-721 credentials) enable precise user targeting.
- The future of Layer 3, including potential ventures into funding emerging projects based on their data insights.
- Why simplicity and product focus are key to crypto’s mass adoption, despite the industry's “complexity theater.”
If you’re interested in Web3 user acquisition, product innovation, and the shift from speculation to sustainable growth, this episode is a must-listen! Visit Layer3.xyz for more insights.
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