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Guerrilla Marketing x B2B | E61 with Maddie Barber and Megan Harber
Manage episode 435497769 series 3517689
Emma Davies and Ruta Sudmantaite, Emma Davies, and Ruta Sudmantaite에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Emma Davies and Ruta Sudmantaite, Emma Davies, and Ruta Sudmantaite 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Maddie and Megan talk to us about guerrilla marketing and its punchy impact on B2B brands. They’re talking about why playing it safe won’t cut it anymore, and why bold, creative, and downright unconventional tactics are the way forward. From branded beers to cheeky merch, they break down some of their campaigns that made waves and sparked serious buzz. They also dig into the fears that come with going guerrilla, like ticking off your audience or getting pushback from the higher-ups. The key takeaway? You need a safe space to experiment if you want to shake things up and make a real splash.
Takeaways:
Bold or Bust: Guerrilla marketing is all about going big, bold, and unapologetically creative.
Stand Out in B2B: When everyone else is playing it safe, guerrilla tactics help your brand cut through the noise.
Safe Spaces Matter: Innovation thrives where there’s room to try, fail, and try again.
Buzzworthy Campaigns: The best guerrilla moves get people talking and keep your brand on their minds.
Risk and Reward: Sure, there’s the fear of alienating your audience, but without risk, there’s no reward.
Creativity is King: To stand out and engage, you’ve got to be willing to take some risks and get creative.
Balance is Key: Mixing fun with strategy and keeping an eye on the results is how you win.
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