220: How To Secure Press Coverage When You Don't Have News w/ Brennan Nevada Johnson

Black to Business

In this episode, we dive deep into essential strategies for securing press coverage even when you feel like your business lacks a significant news event. We understand that many entrepreneurs—whether you're just starting out or have been in business for years—often feel that without a major announcement, your story goes unheard. Brennan Nevada Johnson, founder of Brennan Nevada Inc., shares invaluable insights on how to creatively position your business in the media. This conversation is crucial for anyone eager to build visibility, connect with their audience, and leverage public relations as a powerful tool for growth. Brennan emphasizes that every business has a unique story waiting to be told, and finding innovative ways to present that story can lead to increased awareness and credibility. Throughout the episode, you will discover actionable tips that will empower you to take control of your narrative and maximize your opportunities for media exposure, no matter your current situation.

THINGS YOU’LL LEARN DURING THIS EPISODE

• Key strategies for securing press coverage without a major news event.

• The importance of actively seeking press coverage, regardless of your business stage.

• Common misconceptions about public relations and how to overcome them.

• How to identify and craft compelling stories that resonate with your audience.

• Effective methods for building and nurturing relationships with journalists.

• The role of content marketing in a media strategy when you don’t have news.

• Practical tips for leveraging thought leadership to enhance your visibility and impact.

Brennan Nevada Johnson is the founder of Brennan Nevada Inc., New York’s only Black female-owned, award-winning tech PR agency. With over a decade of experience, Brennan specializes in helping startups, tech companies, and venture capitalists amplify their media presence and thought leadership. Her agency has worked with notable brands like SoLo Funds and RenderATL, focusing on the art of storytelling and the power of earned media. In this episode, she brings her expertise to the forefront, helping you navigate the world of press coverage, even when you don’t have traditional news to share.

Join us for this informative discussion that will equip you with the tools and confidence to tell your story and secure the media coverage your business deserves!

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/220

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