If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Cam and Peter return triumphantly to get ready for the playoffs by looking back on a wild NBA season. Afterward, they focus on their regular season awards and why they disagree on some.
The Bias Boys return once again and have some thoughts on the trade deadline and all her glory, starting with the Luka Doncic trade (00:00). Afterwards, they move on to other notable deals like De'Andre Hunter to the Cavaliers (29:00) De'Aaron Fox to the Spurs (35:00) Whatever the Suns are doing (44:00) Jimmy Butler to the Warriors (47:30) The Curious Case of Masai Ujiri (54:30) Bogdan to the Clippers (59:30) Thanks for listening!…
The Bias Boys (and friends) return! Due to scheduling difficulties, we've put together a roundtable of guests talking about their teams on their own time. First, return guest Sam comes on with some words for his Bucks team (3:00). Afterwards, Smalls wastes no time smacktalking Julius Randle as she goes over her Knicks (12:00). Cam spends his time lamenting the state of the Lakers (20:00), before Justin screams to the void that he was just called at a bad time (29:00). Corey reminds us all that life could certainly be worse (37:00), and Peter rounds us out by defending his favorite Christmas movie against The Haters. (48:00)…
The Boys return for another masterpiece, first, they go on a tangent about video game tv shows inspired by Netflix's Arcane #notsponsored (00:00). Then, they venture towards Texas to bask in the glory that is Stephon Castle's potential (10:30), before going through the timeline of the most depressing team in the NBA right now (22:00). Afterwards they put their imagination caps on and think of some ideas for how the NBA could handle shutting down conferences and what that could (but probably won't) look like (32:30). Finally, the boys end with some breaking news about the NBA fining the Hawks for not respecting the cup.…
The Bias Boys return hot off the Ravens loss to the Steelers which has Peter feeling existential (00:00). Followed by a deep dive into the Teams of the Month in the 15-0 Cavs (11:30) and injured Suns (24:00). Then, Cam and Peter disagree on exactly how good the Wolves are looking and how far they'll go (30:30). Peter has a case for the Blazers being fun and good, actually (40:00), which is promptly interrupted by the breaking news on a Lakers Legend getting a brand new statue (45:00). Finally, the boys end by comparing this Warriors team to the current state of the Marvel Cinematic Universe (49:00).…
They're back! The season has begun and the boys begin with a brief reflection of the video game Outer Wilds (00:00), before checking in on their respective favorite teams (06:00). Then, each host nominates a Team of The Month in each conference to pay extra attention to for the month of November. Peter's pick (11:00) and Cam's pick (20:30). Afterwards, they move on with some Bucks pessimism and a little bit of optimism (29:00), before finishing off by comparing the panic meter's for Minnesota and Denver (40:20).…
*Programming note: Cam was braving a hail storm to bring his takes to the masses, which can be heard periodically in the background, he's deeply sorry for this and hopes you'll listen anyway* The Bias Boys return with their predictions on the Eastern Conference! Including some real-time reactions to the Sengun and Jalen Johnson extensions (00:00) Brief Football talk (05:00) Hawks (10:30) Celtics (14:30) Nets (16:30) Hornets (19:30) Bulls (21:30) Cavaliers (24:00) Pistons (28:00) Pacers (31:30) Heat (34:00) Sengun (38:00) Bucks (43:30) Knicks (46:00) Magic (48:00) Jalen Johnson (50:00) Sixers (54:00) Raptors (57:00) Wizards (60:00) Finals and Awards Picks…
Bias Boys return for for the NBA season, in this episode they go over every teams over/unders in the western conference and predict how each team will fair in the 2024-2025 regular season. (00:00) WNBA Finals (taped before game 5) (10:00) Mavericks (15:00) Nuggets (20:00) Warriors (22:00) Rockets (27:00) Clippers (33:00) Lakers (41:00) Grizzlies (46:00) Timberwolves (54:00) Pelicans (60:00) Thunder (64:00) Suns (67:00) Trailblazers (70:00) Kings (72:00) Spurs (74:00) Jazz (76:00) Final Roundup…
The Bias Boys have split... temporarily, as Peter goes through a move. We gathered questions from our listeners and Cam answers them all with his typical zest and sass.
The Bias Boys are back with Georgetown's Carolyn Smalls to talk about The Godfather (00:00) before recapping the WNBA season and its evolution (06:30). After that, the trio dive into what they're most excited about for these upcoming WNBA playoffs (18:00). Finally, they end off by throwing washed centers against the wall and seeing which one makes sense for the Knicks (37:40)…
The Bias Boys RETURN for an episode discussing which current NBA players are most likely to have a statue built of them in front of their teams stadiums. Peter and Cam go over the cases for players like LeBron James, Nikola Jokic, Kevin Durant, and so much more—even one coach!
Cam is back with an interview with an old-school NBA fan named Brian. They talk about all kinds of things such as Wilt's free throws and ridiculous records, the physicality of the game, and a case for Jerry West as the second greatest player of all time.,
The Bias Boys return! Peter and Cam begin by catching up on the big news around the NBA, before transitioning into their lists of the 10 best finals of the past 20 years.
Miss us? The Bias Boys are back with another peak episode, starting with some Team USA talk centered around the old heads (00:00). Afterwards, they venture to examine the NBA's schedule release, focusing on the number of national tv games each team is getting (27:00). They then focus on the disappointing Christmas slate (35:00) and round off by talking about Peter's favorite, Rivals Week (41:15)…
The Bias Boys continue their reign of dominance over the podosphere by begging with some thoughts on the WNBA all-star game, USA Basketball, and the Olympics (00:00), before turning their attention to the announcement of the groups for this season's upcoming NBA Cup (13:45). Then, they round things off with an extended discussion on the latest Star Wars show The Acolyte (33:00)…
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