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BEYONDPLASTIC Coffee Talk :: Episode 2 with eco-activist Sabina Maksimova and her project "Choose the reusable cup"
Manage episode 274457202 series 2798375
BEYONDPLASTIC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 BEYONDPLASTIC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In Bulgarian public kindergartens, children drink water from single use plastic cups. As a result, the annual plastic waste equals 240 million cups and would cover half of the Earth’s Equator, if wasted cups were arranged in a line. This is an extreme case of throw-away culture that is being imprinted into children’s perceptions as a norm. From an economic standpoint, the produced waste costs Bulgarian citizens around 3 million €/year.
The “Choose the reusable cup” project started as a local community initiative in a state kindergarten in the town of Varna, Bulgaria. Sabina Maksimova, a mother of two, proposed a solution: a reusable metal cup, engraved with a unique symbol for each child. Later, this community initiative received the support of a local ecology organization – the Public Environmental Center for Sustainable Development. Currently, the project has the ambitious task to reach parent communities across the whole country.
The mission of “Choose the reusable cup” project is to change perceptions and consumption norms, so that caring about the environment and healthy living will be more valued than the few-seconds convenience of the disposable container.
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