Net, lure or spear? A simple framework for your marketing

Beyond Billables

In this week's show, Mike dives into the "Net, Lure and Spear" marketing framework as a way to make better decisions on where you invest your marketing, BD and content investments.

Mike dives into the significance of distinguishing between these three elements when investing time and resources in marketing your business. Net fishing involves broad messaging and brand building, creating a lasting impression. Lure fishing targets specific industry problems with tailored content, while spearfishing is highly focused on individual relationships, often involving personalized communication.

Mike emphasizes the importance of making clear decisions regarding where to allocate time and money within these elements.