The Strategic Use of Content for Business Growth with John Hall, Relevance

Beyond 8 Figures

We often talk about strategy—growth strategy, sales strategy, marketing strategy. When it comes to content, strategic content is a game-changer. Aligning content with clear goals builds trust and credibility, leading to sustainable growth. This strategy (pun intended) can work for any business, and today, John Hall, an entrepreneur and growth architect, is telling us how to make the most out of it.

About John Hall

John Hall is a co-founder of Influence, which he grew to 100 employees and sold in 2018. Now, as the Chief Strategist at Relevance.com and co-founder of Calendar.com, he helps people manage their time and relationships better. He’s also the author of the best-selling book “Top of Mind” and has won the EY Entrepreneur of the Year Award.

John shares his entrepreneurial insights in weekly columns for Forbes and Inc. and writes for over 50 publications, including CNBC, Harvard Business Review, and Fast Company. Known for his straight talk in PR, SEO, and thought leadership, he’s invested in many successful businesses. When he's not working, John loves spending time with his family. He’s passionate about helping great companies and people thrive.

Key Insights:

• Target the right audience. Use specific, detailed keywords to attract the right people for your business to reach those who are most likely to convert into clients.
• Measure, measure, measure. Regularly evaluate how well your content is performing against your business goals. Use these insights to tweak your strategies and improve your results.
• Invest in sustainable growth. Focus on investments and clients who are committed to ethical, sustainable practices. This not only ensures long-term success but also aligns with your values.
• Leverage AI for content creation. AI tools can help you create, repurpose, and optimize content more efficiently. Incorporate AI to streamline your content process and keep the quality high.
• Focus on quality over quantity. Producing high-quality, impactful content is more beneficial than churning out large volumes of mediocre material. Quality content builds credibility and engages your audience more effectively.

John's best advice for entrepreneurs:

“There are so many things you can do with content, but you have to start with the goal and then back into what strategy will be the most effective to accomplish that goal.”

Get John’s book “Top of Mind”

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