Many of us are entering the new year with a similar goal — to build community and connect more with others. To kick off season five, Priya Parker shares ideas on how to be the host with the most. An expert on building connection, Priya is the author of “The Art of Gathering: How We Meet and Why It Matters.” Whether it's a book club, wedding, birthday or niche-and-obscurely themed party, Priya and Chris talk about how to create meaningful and fun experiences for all of your guests — including yourself. For the full text transcript, visit go.ted.com/BHTranscripts . For the full text transcript, visit go.ted.com/BHTranscripts Want to help shape TED’s shows going forward? Fill out our survey here ! Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…
///what3words feels like a human rights business as it gives addresses to everyone on the planet. It is used by the UN & emergency services to locate people quickly & accurately. Yet it also has a strong business model that delivers revenue for customers who need more efficient navigation. Mercedes Benz are now an investor and logistics companies save millions of $$$ every year. Yet the company was started with true purpose at the core.
///what3words feels like a human rights business as it gives addresses to everyone on the planet. It is used by the UN & emergency services to locate people quickly & accurately. Yet it also has a strong business model that delivers revenue for customers who need more efficient navigation. Mercedes Benz are now an investor and logistics companies save millions of $$$ every year. Yet the company was started with true purpose at the core.
Sean Gogarty describes how Unilever see purpose; why conscious capitalism matters and how Purpose links to profit. He explains how to put purpose at the core of your business and how to measure it; including winners and sinners in the UK & USA using NPI (Net Purpose Impact) Score.
Vijay & Sam were colleagues at Castrol HQ in the UK. Sam built a new premium product brand called Castrol Edge and built the partnership with Fast & Furious. He tells of his journey back to Australia and to Diageo before taking the leap and going back to his Tassie roots to set up Willie Smith. Sam’s pretty open about how the politics of corporate often hinder the best marketing & innovation. He shares his #bestofboth and there’s some pretty hard hitting comparisons between start up & corporate.…
///what3words feels like a human rights business as it gives addresses to everyone on the planet. It is used by the UN & emergency services to locate people quickly & accurately. Yet it also has a strong business model that delivers revenue for customers who need more efficient navigation. Mercedes Benz are now an investor and logistics companies save millions of $$$ every year. Yet the company was started with true purpose at the core.…
Chris Reed started his career at a record shop, later moved to marketing at the Times before running an online sports portal. After setting up a partnership marketing practice he lept to Singapore. Over the last 10 years, he has built a prolific global Linked In marketing consultancy. And written 3 Amazon bestsellers. How did he navigate digital and classical marketing? Listen on.…
Jim has a foundation in the drinks industry through working in every function within his father’s drinks business. Yet, it was on a beach in Hawaii where his entrepreneur & innovation journey takes off. He started to champion healthy drinks back in the 80s. This is his #bestofboth story. It’s long, meaty & full of diamonds!…
Simon ran the Domestos and Cif/Jif brands globally. He explains how he did Purpose and we also discuss how you screw it up if your Brand narrative & character aren’t aligned. Ie., Pepsi, Gillette and even Axe. Simon also discusses how you get the CEO & CFO on board.
Sean Gogarty describes the Unilever purpose evolution as well as topics like conscious capitalism, putting purpose at the heart of the business and the rigour of connecting purpose to profit
I take Andy back to his early days of hustle running cafes and selling computers through a career of corporate & start-up. He explain his framework for marketing; his sources of marketing knowledge and how to blend old world & new world marketing thinking. Andy is CEO of Lark Ventures, former CMO of CommBank and Xero. He has an approach to keeping his marketing knowledge fresh! Listen on.…
The B’Old Intern explores the meaning of Purpose with Susie Bayes. We look at the shift from CSR to corporate mainstream from Adidas to Unilever. We unpick how Purpose = Profit.
Toffael Rashid was asked to jump on a plane from the UK by the then chairman of Unilever India to fix the Lifebuoy brand. He talks about a brutally commercial strategy that led to a purpose brand poster child. One truly authentic conversation with an old mate. Pardon the odd expletive.
Robyn has always been passionate about storytelling, something she learnt after illiciting Anzac stories from her grandad. The passion for the story evolved as her editorial journey grew. From GMTV to Today newspaper to Women’s Weekly as editor. Her grasp of amplification has helped her in the digital world. She doesn’t need to worry about bleeds & typesetting any more.…
Richard Curtis, CEO of Futurebrand APAC tells the story of Oxford Uni to media to brand identity. He talks of how digital has changed his world, his disdain for brand style guides and the fact that talent can come from anywhere.
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