Understanding Human Minds to Revolutionise Arts Marketing with Wesley Thistlethwaite

Before the Applause Podcast

The glow of the chicken shop might seem worlds away from the grandeur of the box office, and audience insights and analysis, but not for our guest Wez Thistlethwaite, who credits his first job serving customers and juggling tasks for his deep understanding of audience insight. Join us for a thought-provoking conversation as we traverse the connection between chicken shops, box offices, and the arts and culture sector.
Wez takes us on a fascinating journey through the maze of the human mind, exploring how it can be influenced and how this knowledge can revolutionise marketing tactics in the arts and culture sector. We delve into the power of data and the importance of insight, not just as tools for understanding our audience, but also as a guiding compass in decision-making. However, it's not all rosy, as Wez opens up about the mental health implications of working with data and insights in an organisation.
As we wrap up our enlightening chat, Wez shares pearls of wisdom about breaking into the creative industries, emphasizing the intrinsic role of critical thinking. He recollects his grandfather's wise words, which have shaped his own decision-making process. So, whether you're an industry veteran or a novice hungry for knowledge, this episode promises to challenge your perceptions and inspire fresh ideas. Let's step away from the norm and embrace the power of different perspectives in the arts and culture sector.

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챕터

1. Understanding Human Minds to Revolutionise Arts Marketing with Wesley Thistlethwaite (00:00:00)

2. Chicken Shop to Box Office Manager (00:00:02)

3. Power of Data and Psychology in Marketing (00:10:52)

4. The Importance of Data and Insight (00:18:45)

5. Insights and Data Collection Importance (00:24:47)

6. Challenges and Successes of Implementing Insights (00:30:00)

7. Psychographic Segmentation and Cultural Consumption (00:39:27)

8. Breaking Into Creative Industries Career Tips (00:43:54)

9. Cultural Confession (00:55:48)