))
Use This Moneyball Approach to Sell More Beer
Manage episode 377992113 series 3470143
Beer Business Finance에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Beer Business Finance 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Oakland A's baseball team used data-driven decision-making to build a competitive team despite a limited budget compared to wealthier teams.
This approach came to be known as "Moneyball" and was popularized by author Michael Lewis in his book of the same name.
"Moneyball" explores themes of innovation, data-driven decision-making, and challenging the status quo in the world of sports.
In today's podcast, Bud Dunn from VxP explains how beer distributors can adopt a moneyball approach to sell more beer.
Key Topics
- How to move from "subjective" to "objective" selling
- "Inspire and enroll"...It's the new command and control
- Tactics to gain a volume x profit mindset
- How to avoid easy placements and gain the right placements
Resources
- Connect with Bud Dunn and learn more about VxP: [email protected]
- Learn more about the beer finance network
58 에피소드
공유
