Episode 257 - Felix Cao - The Art of Neuromarketing and Neuroscience

Becoming Your Best | The Principles of Highly Successful Leaders

Have you ever thought about what part of your consumers’ brain you’re targeting through your marketing campaigns?

One thing that might be useful to you is knowing that most of the time, people buy based on their instincts and not their logic. To be more exact, up to 95% of the time, your consumers’ choice to buy is influenced by factors that they are not aware of. So, getting to the bottom of why they are buying and what drives their decisions, is what you really need to focus on, in order to get more people purchasing what you offer.

In today’s episode, we are joined by Felix Cao, the founder of Happy Buying Brain – a neuromarketing company. He is a neuromarketing and a business growth strategist and at his organization, he is combining his 15 years of business experience with his educational background in biological science and psychology to help businesses truly understand what makes their customers’ brains tick when it comes to better achieving customer brand loyalty over their competitors, through the power of implementing neuromarketing into their own marketing campaigns.

So, listen to Episode 257 of Becoming Your Best, to learn what neuromarketing is and what advantages it has over traditional marketing, as well as how you can understand and leverage how our consumers’ minds work.

Some questions I ask:

• What is your background? What are some turning points that have had a significant impact on you? (03:30)
• What is neuromarketing? (07:47)
• Can you give us a case study of an organization, a product, or a service that may be approached by a traditional marketing approach, and how would you transform it, making it neuromarketing? (09:27)
• How can neuromarketing – or at least having a strong understanding of neuroscience – help people become the best version of themselves? (11:47)
• Why should high performers learn about neuromarketing or neuroscience and the importance of understanding this primal brain and reaching new heights of success? (15:37)
• What are some distinct advantages that neuromarketing and neuroscience offer to help people adapt and evolve in this new environment that we’re in? (20:01)
• Any final tips you’d like to leave with our listeners today, Felix? (23:31)

In this episode, you will learn:

• How Happy Buying Brain was born. (06:10)
• The difference between traditional marketing and neuromarketing. (08:45)
• How neuromarketing addresses our primal brain. (10:12)
• How the fear of getting rejected prevents us from becoming the best versions of ourselves. (13:38)
• The resources you can use to learn about the different dimensions of the primal brain. (17:58)
• The role NLP plays in neuromarketing. (18:57)
• How to increase the effectiveness of brand messaging. (22:01)

Connect with Felix:

• LinkedIn
• Website

Becoming Your Best Resources:

• Becoming Your Best Website
• Becoming Your Best University Website
• Becoming Your Best Library
• Email: [e-mail]
• Book: Becoming Your Best: The 12 Principles of Highly Successful Leaders
• Book: Conquer Anxiety: How to Overcome Anxiety and Optimize Your Performance
• Facebook Group – Conquer Anxiety

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