S3-E7. Power of Brands: Influencing Decisons & Actions

Be Empactful

Brands messaging oscillate from FOMO to JOMO, Aspiration to Inspiration, or Guilt to Assurance.

Welcome to Season 3 of Be Empactful Podcast, In this episode, Shiva dissects the power of branding & the message that it creates in the minds of people looking at it. They can be your audience, your consumer, the influencer, and something which has a long-lasting impact on the decisions.

On one end, it's FOMO - Fear of Missing Out, that makes you anxious, you want to fit in, and there is always a curiosity that something is missing...

On the other end, it's JOMO - Joy of Missing Out, as attention span is reducing with so much noise around that how much to tune in and what to tune out becomes very important in holistic well-being.

When brands share the messaging:

- If you are not using this product: you won't become successful, your kids are missing out on something critical, this is so much essential, and so on.

To the other end is Inspiration:

- Dove - it feels good

- Mountain Dew - Darr ke aage jeet hai - Victory ahead of Fear

- Surf Excel - Daag Ache hain - If you get dirty by doing something good, It's good as the dirty patches could be cleaned

- Coca-Cola - Joy of Giving - It feels good.

Products or Services are created by People & it is used by People, At the end of it is the human connection. In this case, the personalities use their influence to shape thoughts decisions & actions.

From the movie personalities to innovators to entrepreneurs and statesmen.

Rajnikant - Thaliva - has a cult following such that with one request there are countless people jumping in with resources.

Sonu Sood - used his stardom to mobilize resources and create that impact.

Sonam Wangchuk - Innovator who is working at the grassroots to bring that change and the impact created by it is being shared by other personalities through storytelling.

Anand Mahindra & Ratan Tata, are creating an impact through their actions where they are leaving an impact on everyone's mind.

These are some examples of how personalities have become brands among themselves and are using it to drive change & impact.

Branding & Marketing go hand in hand that need to be inclusive where we are addressing folks from diverse backgrounds with religious, language & regional diversity, and orientation.

DEIB - Diversity, Equity, Inclusion & Belonging

This might sound simple, but a variety of experiences, resources, biases & other factors have impacted the behavioral patterns of individuals, and impacting the collective now is becoming much more critical.

Breaking the Bias in messaging and meaning it to the core in letter & spirit is more critical to amalgamating everyone into it.

Airbnb did it. A couple of jewelry brands in India did it.

Some campaigns had to be taken down but nevertheless, it's a start to cater to people with special needs, varied sexual orientations, physically challenged etc.

It's a start & we would say a great one.

FOMO vs JOMO

Guilt vs Assurance

Aspiration vs Inpiration

Brands have the power to influence & use this power to make people more inclusive incorporating the DEIB.

So, let us know what you think leadership is all about and how easy or difficult is it to be a Leader in the business world. Reach out to us if you want to discuss, just share a thought or even a cup of coffee.

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