S3-E4. Leaders build culture - Internal Influences

Be Empactful

The role of leadership in driving company culture

Remember the time when you made your first sale? How did you feel about it?

You surely must have gone through a plethora of emotions. Be it the pre-sales anxiety or the post-sales celebration, the memory of this first experience is treasured by every marketer. This episode of our podcast will take you back to your first sales experience.

Welcome to Season 3 of the Be Empactful Podcast. In this episode, we have Mr. Abhishek Sagar, AVP Growth at Amura, a MarTech company.

Quick introduction: Right after graduating from IIT, Abhishek founded his first startup. In the process of learning and building things from scratch, he met his

mentor from IIM Ahmedabad, who shaped his career in many ways and continues to be an integral part of it even today. Her mentorship was instrumental in creating a customer-centric culture in the startup, formulating its processes and scripts, achieving a broader customer outreach and tackling every challenge head-on.

Another mentor who guided him through his journey was an investor in Infosys, a well-known Indian IT company. The nuances & nuggets of knowledge that he provided proved to be invaluable. Carrying these learnings ahead, Abhishek has transformed into a successful leader himself!

You can also get a glimpse of these learnings through this episode. Abhishek will share his valuable insights on digital marketing, various platforms used, the

importance of leadership, company culture, core values, and constructive feedback.

Here are some key takeaways from the podcast:

- The digital space has evolved remarkably in recent times. And the need for strong leadership is felt now more than ever. Leaders are indispensable to an individual’s transition into a successful professional. Along with strong leadership, an organisation also needs to re-evaluate its culture as it impacts the retaining and hiring processes. Furthermore, having knowledge of various digital engagement platforms can make wonders happen!

- For any organisation to be successful, developing a unique culture is vital. It defines the branding of the organisation. The podcast elaborates on various types of cultures that an organisation can have depending on its business goals.

- The organisation should also be built keeping transparency and a clear mission statement in mind. That way, the key stakeholders become the brand ambassadors and the community becomes the growth engine for your business.

With many other interesting insights like these, you can build and grow your organisation to reach exceptional heights.

Our listeners who want to connect with Abhishek & Amura Tech, check out website: https://www.amuratech.com/

Abhishek's LinkedIn: http://linkedin.com/in/abhishek-sagar-96660826

So, let us know what you think leadership is all about and how easy or difficult is it to be a Leader in the business world. Reach out to us if you want to discuss, just share a thought or even a cup of coffee.

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