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BBC World Service | Documentaries에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 BBC World Service | Documentaries 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Lonely Funeral
Manage episode 150862834 series 73022
BBC World Service | Documentaries에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 BBC World Service | Documentaries 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A civil servant and a poet come together in their shared determination that those who die without people to mourn them have a respectful and personal funeral.
…
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86 에피소드
Manage episode 150862834 series 73022
BBC World Service | Documentaries에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 BBC World Service | Documentaries 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A civil servant and a poet come together in their shared determination that those who die without people to mourn them have a respectful and personal funeral.
…
continue reading
86 에피소드
모든 에피소드
×Sweden is home to one of the world's oldest and yet most modernised courts. But why is it that a growing number of people here are opposed to keeping the king as head of state?
Lucy Williamson reports on why Mexico, a developing Catholic nation, is the latest country to turn away from marriage.
A two-part documentary investigating the decline of the extended family and the rise of the nuclear household. Lucy Williamson reports from Nepal and Mexico.
Why has the insurgency in India's north-east lasted so long?
Rita Ray traces the history of the 'clave', a deceptively simple but hypnotic beat which became the foundation of Cuban music and deeply influenced soul and rock and roll.
"Mosquito one, mosquito two, mosquito jump in a hot callaloo." What are the world's most popular number rhymes and how do they overlap between different cultures? Kim Normanton looks at the approaches to counting around the world.
Mukul Devichand tells the story of Mohamed ElBaradei, the Nobel Laureate and former Chief Weapons Inspector who some want to see as the next president of Egypt.
Can't think who to have as your best man? Lost your job and need a bogus boss to fool your family that you're still in work? The BBC's Tokyo correspondent Roland Buerk investigates Japan's growing "rent a friend" service sector.
The BBC's War correspondent Jonathan Charles collects poetry from Afghan civilians reflecting on decades of conflict.
Sheila Dillon looks at disappearing food tribes and finds out why efforts are underway to preserve indigenous food cultures.
Peter White is blind, but travels all over the world for his job. By listening to the sounds of his surroundings, he gets to know a place. What does he discover about the cities of Istanbul and San Francisco?
As President Lula leaves office, Paulo Cabral assesses the economic record of one of the most popular politicians in Brazilian history.
Steve Edwards takes to the mean streets of his hometown Chicago, asking why the Windy City is such a hotbed of corruption.
"We took the decision to build a new city ten years ago - we had four objectives civilised, hygienic and scenic - with a focus on eco-tourism." Carrie Gracie returns to White Horse Village to see how the urbanisation of China is progressing.
In this two-part documentary Nick Rankin reports from Alaska during the greatest wild salmon run in the world and joins commercial and subsistence fishermen who live off this natural resource.
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