Sustainable Living and Storytelling with shār snacks' Lyn Graft

Banking on Community with Jeff Wilkinson

Today, we're thrilled to have Lyn Graft as our guest. Lyn is the chief story officer at Shared, the founder of Storytelling for Entrepreneurs, and the author of the best-selling book "Start with the Story: The Entrepreneur's Guide to Using Story to Grow Your Business." Over the last 18 years, Lynn has filmed and shared the stories of over 1000 entrepreneurs, produced over 1000 videos, TV shows, and web series, and worked with clients from CNBC to Microsoft and Dell. Pretty impressive. Lynn has founded eight companies, raised $10 million of venture funding, and has significant experience in production, startups, high-tech marketing, and business development.

In this episode, Lynn shares how he stumbled into the world of storytelling and entrepreneurship, starting with a chance encounter at a conference and a remarkable trail mix. He discusses the power of storytelling for founders and entrepreneurs, helping them condense their stories into compelling narratives that capture attention and drive success.

Lynn also delves into his role at Shared, a company committed to sustainability and healthy outdoor living. He shares the journey of creating the perfect trail mix, sourcing ingredients from small family-owned organic farmers, and their mission to become the most sustainable snack brand on the planet. Join us for an inspiring conversation with a true storytelling expert and entrepreneur.

START WITH STORY - Book by Lyn Graft
https://www.amazon.com/Start-Story-Entrepreneurs-Guide-Business/dp/1544501390/ref=sr_1_1?crid=2QT2XT5QHXOLH&keywords=lyn+graft+story&qid=1690993295&sprefix=lyn+graft+story%2Caps%2C140&sr=8-1

What is best investment I’ve made lately – I stated my health and I think I mentioned Gary Brecka of 10X Health and his daily breath work exercise. Here is a link to it based on his catch phrase: “The presence of oxygen is the absence of disease”

https://www.tiktok.com/@dailygarybrecka/video/7259483886214712603?is_from_webapp=1&sender_device=pc&web_id=7225712031205688874
SHĀR SNACKS – Organic Trail Mix Site
https://sharsnacks.com
CREATE – Online Storytelling Course for Founders
https://www.storytellingforentrepreneurs.com/lyn_graft

LYN GRAFT – Author & Speaker Site
http://lyngraft.com
LYN GRAFT BIO
Lyn Graft is the Chief Story Officer at Shār Snacks, founder of Storytelling for Entrepreneurs, and author of the best-selling book, Start With Story. He has filmed over 1,000 entrepreneurs including the founders of Starbucks, Whole Foods, TOMS, and LinkedIn. He co-created and produced CNBC’s first primetime TV series ‘American Made’ and has produced 1,200 videos for entities such as Entrepreneur Magazine, Microsoft, Dell, and Nestle. Lyn founded 8 companies and has raised $10.0M in venture funding and serves or has served on advisory boards for SXSW, Dell, and Empowering a Billion Women. Lyn has given over 50 keynote presentations on entrepreneurial and business storytelling at entities such as HP, Dell, EY, EO, SXSW, Wharton School of Business, and the University of Texas. He also is a mentor at the SKU Consumer Packaged Goods Accelerator, Founding Institute Startup Accelerator, and EBW Women Executive Accelerator. Lyn has a BA in electrical engineering and an MBA in marketing and entrepreneurship. For more information go to LynGraft.com

The views and opinions expressed in this podcast are solely those of the hosts and guests, and do not necessarily reflect the view of Keystone Bank or its employees.