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Seasonal Shifts & Strategic Branding: B2Boring With Steve Armenti
Manage episode 422076838 series 3578279
Chris Rack에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Rack 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join Chris Rack, CEO of MRP, and Steve Armenti, Head of Demand Generation at Google, as they unpack B2B marketing. In this episode, they navigate through personal and professional seasonal changes, sharing how these transitions mirror shifts in marketing strategies.
Listen in as Chris and Steve discuss the power of personal branding, with a spotlight on LinkedIn’s role in boosting professional visibility and networking. They also delve into the synergy between sales and marketing teams, emphasizing the need for collaboration and effective communication for successful campaigns.
From exploring misconceptions about account-based marketing (ABM) to sharing valuable lessons from campaign experiences and discussing various social media platforms' impact on professional branding, this episode is packed with practical insights and stories from the forefront of B2B marketing. Tune in for a blend of personal anecdotes and expert advice from industry leaders!
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