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Leading the Way in B2B Lead Management: B2Boring With Emma Bowkett
Manage episode 422076819 series 3578279
Chris Rack에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Rack 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Chris Rack and Emma Bowkett CEO of Convertr, discuss B2B lead management, today's marketing environment, and what it takes to be an effective CEO. They cover lead generation trends, best practices, and the importance of data accuracy and brand management.
Key Highlights:
- Lead management operating systems for B2B marketers explained
- Trends and best practices in lead generation and marketing campaigns
- Challenges and opportunities in the current marketing landscape
- Emma's journey from founder to CEO and the key qualities for success
- The importance of targeted volume, ROI tracking, and content syndication being the leading source of ROI
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Emma Bowkett on LinkedIn
Chris Rack on LinkedIn
30 에피소드
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