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Data Privacy, Presence, and the Path to Purchase: B2Boring With Zsuzsanna Blau
Manage episode 422076827 series 3578279
Chris Rack에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chris Rack 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Dive deep into B2B marketing with Zsuzsanna Blau as she shares groundbreaking strategies and personal insights from her tenure at Nokia. From tackling global marketing challenges to navigating data privacy laws, this episode is packed with insights for marketers aiming to make a global impact.
- Global Marketing: Understanding cultural nuances and balancing global reach and local relevance.
- Data Privacy Dynamics: Navigating the complexities of GDPR and ethical marketing practices.
- Creating Lasting Impressions: Strategies for building long-term demand and awareness in a crowded marketplace.
- Zsuzsanna's Content Creation Journey: From building a personal brand to influencing industry trends.
- Web Scalars Market Entry: Insights into Nokia’s strategic approach to engaging with top-tier networking companies.
- The Future of B2B Marketing: Discussing buzzwords, purchase intent, and the importance of aligning marketing and sales efforts.
Join us as we uncover successful B2B marketing strategies across borders, ensuring your message resonates with the right audience at the right time.
Zsuzsanna Blau on LinkedIn
Chris Rack on LinkedIn
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