How Centers of Excellence Can Help Your B2B Marketing Strategy

B2B Nation

B2B Nation에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 B2B Nation 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 25:55

MP3•에피소드 홈

In this episode of B2B Nation, we’re talking to Wayne Bulsiewicz of Simplus, an Infosys company that helps its customers get more out of their Salesforce deployments. Wayne and the Simplus team are growing their content strategy by creating marketing Centers of Excellence around the specific industries that Simplus targets.

Episode Guide

2:03: How do you define “experiential marketing,” and how does Simplus use it?

4:30: How does Simplus measure the results of its content marketing experience?

8:45: What Simplus does to help customers maximize their Salesforce investment.

11:05: How the “centers of excellence” approach helps Simplus overcome its marketing challenges.

13:59: What should companies look for when staffing a center of excellence?

16:15: How does the Simplus sales team align with its centers of excellence?

17:10: What gets Wayne excited about marketing and business in 2022?

21:20: Why is Wayne so high on email and newsletters?

Learn more about TechnologyAdvice: https://solutions.technologyadvice.com/solutions-overview/

197 에피소드

#Business #B2B Nation #Marketing