#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

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This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover

Why buyers are switching to a more "self-service" model of buying
How interactive demos stack up against traditional marketing education like videos or ads
Tips to create a product story with your interactive demo that gets you a 30% CTR
The most common questions marketers have about interactive demos

Timestamps

(00:00) - - Introduction
(10:13) - - Statistics on Product Demos
(14:16) - - Gating vs. not gating product demos
(16:35) - - Emails and personalized follow-ups post-demo
(17:31) - - Where to place the interactive demo on the website
(27:18) - - Interactive demos with complex products
(32:19) - - How to budget for interactive product demos
(35:11) - - Implementing interactive product demos in LinkedIn ads
(36:49) - - Platform recommendations for interactive product demos
(40:43) - - Use of interactive demos in the sales cycle
(42:19) - - Tracking activity and attribution in interactive demos
(43:58) - - Personalized demos for each prospect
(46:57) - - Post interactive demo conversion best practice
(51:39) - - Closing thoughts

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