Scaling a B2B Marketing Function at Rapid Pace, with Pavlina Louki, VP of Marketing at Qualco Group

B2B Marketing: The Provocative Truth

alan.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 alan. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1+ y ago 27:35

MP3•에피소드 홈

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Pavlina Louki about the unique challenges of scaling a marketing function at pace.

There are several considerations when it comes to scaling a marketing function. The biggest of these is most likely bringing in exceptional talent that will help build the business. But when the business scales much more rapidly than average, everything changes. How can marketing leaders in such positions prioritise effectively in order to create and build the best marketing function possible? What are the unique risks of rapid escalation?

Pavlina Louki is the VP Marketing at Qualco, and she has 15+ years of experience. Prior to marketing, she worked as a programmer, but as a marketer, she enables tech businesses to bolster their international positioning. Prior to joining Qualco Group in early 2022, she has also served as Head of Marketing for QUALCO, Senior Marketing Manager for SAS, and more. She has also previously co-founded WEBEASY Digital Marketing Agency.

You can find Pavlina Louki on Linkedin.

You can watch full video versions of the podcast on our YouTube channel.

Ready to provoke the truth? Get in touch at alan-agency.com.

Hosted on Acast. See acast.com/privacy for more information.

89 에피소드

#MBA #Business #Marketing #Marketing Problems #Alan Agency #Raconteur #Challenges #Solutions #Alan #B2B #B2B Marketing #Strategy #Long Term Strategy #Brand