Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO

B2B Go-To-Market Leaders

Player FM - Internet Radio Done Right

추가했습니다 four 년 전

Vijay Damojipurapu에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Vijay Damojipurapu 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The Big Pitch with Jimmy Carr

1
Phil Wang Pitches Psychological Thriller Starring WHO?! 24:35

9일 전24:35

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24:35

It’s the very first episode of The Big Pitch with Jimmy Carr and our first guest is Phil Wang! And Phil’s subgenre is…This Place is Evil. We’re talking psychological torture, we’re talking gory death scenes, we’re talking Lorraine Kelly?! The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Listen on all podcast platforms and watch on the Netflix Is A Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Samantha Coughlan Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Hole…

약 1년 전 50:41

MP3•에피소드 홈

Experiment and learn from failures, rather than seeing everything as either a total win or a total loss.

In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of serving diverse audiences and keeping employees focused on the customer through initiatives like a brand manifesto.

85 에피소드

#Entrepreneur #Business #Vijay Damojipurapu

B2B Go-To-Market Leaders

Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO

B2B Go-To-Market Leaders

published 약 1년 전

MP3•에피소드 홈

Experiment and learn from failures, rather than seeing everything as either a total win or a total loss.

85 에피소드

#Entrepreneur #Business #Vijay Damojipurapu

모든 에피소드

B2B Go-To-Market Leaders

1
Earn the Right: Leslie Venetz on Building Trust in B2B Sales 44:44

22일 전44:44

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44:44

Modern B2B sales success lies in shifting from scripted selling to strategic listening—by elevating discovery calls and building trust through thoughtful messaging, Leslie’s approach turns reps into advisors and conversations into conversions. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay interviews Leslie Venetz , a B2B sales strategist and founder with deep experience navigating outbound sales in enterprise environments. Leslie unpacks her journey from learning the ropes in sales to helping SaaS companies refine their go-to-market strategies with bold, focused tactics. She emphasizes that real progress comes not from hustling harder but from selling smarter—prioritizing meaningful discovery conversations, segmenting accounts with care, and aligning messaging with executive-level pain points. Leslie’s methods helped one team double their close rate and trim nearly two weeks off the sales cycle by simply reworking their approach to AE discovery. The conversation explores everything from the mechanics of outbound strategy to why building your personal brand on social media is essential, not just for visibility, but for attracting talent and creating credibility. Leslie challenges the myth of company loyalty and shares why, in today’s landscape, your reputation is your leverage. Connect with Leslie Venetz on LinkedIn: https://www.linkedin.com/in/ramsba Connect with Vijay Damojipurapu on LinkedIn: https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com…

B2B Go-To-Market Leaders

1
From Product Manager to 2x exited Founder: Ramesh Prabagaran's Go-To-Market Success Playbook 57:56

7 weeks 전57:56

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57:56

Go-to-market is defined as a cohesive, interconnected machine involving sales, marketing, product, and customer needs working together like a flywheel. A successful GTM strategy centers on four key elements: understanding the customer’s pain points, delivering clear product value, ensuring ease of consumption, and aligning cross-functional teams toward common goals. In this insightful podcast, Ramesh Prabagaran , a Silicon Valley-based entrepreneur and two-time founder, shares his journey from product manager to successful founder and CEO. With over 20 years in the computer networking industry, Ramesh discusses his experiences at Juniper Networks, his co-founding of Viptela (acquired by Cisco), and his latest venture, Prosimo. He dives deep into go-to-market strategies, the iterative process of startup development, and the challenges of finding the right customer segments and value propositions. Ramesh provides valuable lessons on fundraising, mentorship, and navigating the shifting landscape of cloud networking, with particular emphasis on product-led growth (PLG) and enterprise sales. His story highlights the importance of capital constraints, building the right team, and developing a cohesive, customer-centric strategy. Connect with Ramesh Prabagaran on LinkedIn: https://www.linkedin.com/in/ramsba Connect with Vijay Damojipurapu on LinkedIn: https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com Chapters: 00:00 - How Ramesh Defines B2B Marketing in Startups 06:47 - From PM at Juniper to Multi-Time Founder: Ramesh’s Career Journey 12:35 - Why Ramesh Entered the Networking Space 15:22 - First Startup: Identifying Market Disruption Through Cost Arbitrage 18:40 - Second Startup: Lessons in Timing, Buyer Personas, and Messaging 39:32 - How to Fundraise Smartly Based on Market Readiness 48:56 - Ramesh’s Three Deepest Sources of Support 53:50 - The Power of Giving Back and the Silicon Valley Culture 56:00 - Advice to His Younger Self: Deprivation Drives Clarity…

B2B Go-To-Market Leaders

1
From Art School Dropout to GTM Powerhouse: Eli Rubel’s Founder Journey 50:24

9 weeks 전50:24

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50:24

Trust the process, embrace resilience, and understand that challenges often lead to greater success. Dive into the latest episode of the B2B Go to Market Leaders podcast, where Eli Rubel shares his entrepreneurial journey from tech startups to service businesses. Eli details his transition from chasing venture-backed dreams to creating lifestyle businesses that align with his personal values. The conversation spans his decision-making process, the creation of Matter Made and NoBoringDesign , and his newest venture, Profit Labs. Eli emphasizes his "tricycle life" philosophy—prioritizing work-life balance while building profitable businesses. Connect with Eli Rubel on LinkedIn: https://www.linkedin.com/in/elirubel/ Connect with Vijay Damojipurapu on LinkedIn: https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com Chapters: 00:00 - From Waiting Tables to a $3M Exit: Eli Rubel’s Origin Story 02:32 - How Eli Defines Go-To-Market: Influence, Trust, and Speed 06:45 - Leveraging Influencers to Accelerate Sales and Build Trust 09:53 - From Art School Dropout to VC-Backed Founder: Eli’s Path into Tech 18:12 - The Glider Story: Pivoting to Product-Market Fit and a Surprise Acquisition 26:45 - How a Last-Minute Meeting Saved the Company from Shutdown 34:02 - Building MatterMade: From $40K/Month Dream to $4M+ Profit Agency 43:36 - Launching No Boring Design to Survive the Tech Recession 51:55 - Introducing Profit Labs: Financial Services for Agency Founders 59:22 - Final Advice: Trust the Process and Keep Putting in the Reps…

B2B Go-To-Market Leaders

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Pricing as a Strategic Lever in B2B SaaS Go-to-Market: Insights from Pricing Consultant Dan Balcauski 39:58

14 weeks 전39:58

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39:58

It's important to price for customers, not just the product itself, as humans ascribe value. Dan shares his career journey, starting as a software engineer and transitioning into product management and eventually pricing consultancy. He emphasizes the critical role of pricing as a strategic lever in successful B2B SaaS go-to-market strategies, drawing on his extensive experience helping companies overcome common pricing challenges. Dan provides valuable insights for B2B SaaS leaders looking to leverage pricing as a key component of their go-to-market efforts. Connect with Dan Balcauski on LinkedIn: https://www.linkedin.com/in/balcauski/ Connect with Vijay Damojipurapu on LinkedIn: https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com…

B2B Go-To-Market Leaders

1
The Power of Strategic Partnerships in Go-To-Market: How to Foster Relationships and Drive Growth With Emir Elliott-Lindo 49:01

19 weeks 전49:01

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49:01

Strategic partnerships can be the catalyst for business growth and long-term success. In this episode, Emir Elliott-Lindo highlights the significance of cultivating strong relationships with partners and how collaboration can lead to mutually beneficial outcomes. Emir delves into the essential steps for fostering these relationships, from identifying the right partners to establishing clear communication and shared goals. Learn how leveraging partnerships not only creates new business opportunities but also helps brands gain credibility, expand their reach, and innovate together. Connect with Emir Elliott-Lindo on LinkedIn: https://www.linkedin.com/in/emirelliottlindo/ Connect with Vijay Damojipurapu on LinkedIn: https://www.linkedin.com/in/vijdam/ Brought to you by: stratyve.com…

B2B Go-To-Market Leaders

1
Bootstrapping to Scaling Revenue to Exit: GTM Conversation with Gururaj Pandurangi, 3x Founder 52:25

24 weeks 전52:25

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52:25

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Gururaj Pandurangi shares groundbreaking insights on evolving GTM strategies, focusing on problem-centric selling, scalable outreach, and building trust to drive business growth. They explore how trust-building conversations and validating problem statements with potential buyers can lead to co-creating impactful solutions. Listeners will gain practical knowledge on building trust by addressing key problems, validating challenges with ideal customer profiles, leveraging automation to overcome cold outreach limitations, and adapting to modern sales and marketing dynamics. Connect with Gururaj Pandurngi on LinkedIn Brought to you by: stratyve.com…

B2B Go-To-Market Leaders

1
Narrow Your ICP for GTM Growth: Tactics with Hippo Video CEO Kathri Mariappan 50:11

27 weeks 전50:11

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50:11

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan , the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in engineering and over 16 years of experience in product management at Zoho, shares his entrepreneurial journey, highlighting the pivotal moments that shaped his approach to building and marketing products. This blog post delves into the key themes and insights from the episode, offering actionable advice for entrepreneurs and business leaders. Kathri emphasizes that a go-to-market (GTM) strategy is much more than just sales and marketing. It begins where product development ends. Once a product is ready, the focus shifts to effectively communicating the problem it solves, the positioning message, and understanding the Ideal Customer Profile (ICP). These foundational elements are crucial for successful sales and marketing efforts. Kathri's journey with Hippo Video exemplifies the power of clarity, focus, and continuous learning to achieve business success. Brought to you by: stratyve.com…

B2B Go-To-Market Leaders

1
The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder) 45:56

31 weeks 전45:56

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리스트

45:56

Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay converses with Ryan Vong , a seasoned expert in marketing operations and entrepreneurship. Ryan shares his extensive experience, from founding Digital Pi to his current venture, Helix, and offers valuable insights into the intricacies of go-to-market (GTM) strategies. This blog post will break down the key themes and actionable advice from the episode, providing a comprehensive guide for listeners and readers looking to enhance their GTM efforts. Key Takeaways: The Role of Revenue Operations (RevOps) : Ryan describes RevOps as a crucial element for removing roadblocks to revenue, facilitating alignment among sales, marketing, and customer success teams. GTM Holistic Approach: GTM strategies are not just about marketing; they involve a coordinated effort across multiple departments. Four Ps of Marketing: Always consider product, place, price, and promotion in your GTM plans. This episode of the B2B Go-To-Market Leaders podcast provides valuable insights into the complexities of GTM strategies, the significance of clean customer data, and the entrepreneurial spirit that drives innovation in the B2B space. Ryan Vong's experiences and lessons learned offer actionable takeaways for listeners looking to enhance their own GTM efforts.…

B2B Go-To-Market Leaders

1
Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard 50:09

35 weeks 전50:09

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50:09

Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Mike Maynard , CEO of Napier , a seasoned PR executive and expert in various go-to-market (GTM) strategies, including account-based marketing (ABM) emphasizes the importance of starting with the customer’s needs rather than the product. This customer-centric approach is crucial for developing effective marketing strategies that resonate with the target audience. Actionable Tips: Identify Customer Pain Points: Conduct thorough market research to understand the specific problems your customers face. Craft Compelling Narratives: Develop marketing messages highlighting how your product solves these problems and improves the customer’s life. Choose Appropriate Channels: Select the most effective sales channels and marketing tactics based on your understanding of the customer. Mike Maynard’s experiences and advice provide a comprehensive guide for professionals looking to navigate the complexities of the B2B landscape effectively. By focusing on the customer, staying agile, and continuously learning, businesses can develop successful go-to-market strategies that drive growth and success.…

B2B Go-To-Market Leaders

1
The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley 47:12

39 weeks 전47:12

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47:12

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley , Vice President of Customer Experience at Banzai , shared her career journey and deep insights into customer experience and success within the SaaS industry. From starting as an onboarding specialist to rising to a VP role, Rachel's story highlights her initiative-driven approach and dedication to understanding customer needs. She emphasized the critical role of the first 90 days in customer engagement, the importance of aligning customer marketing with experience, and the need to balance empathy with revenue responsibilities. Rachel's insights provide a comprehensive guide for anyone looking to excel in customer success by integrating empathy with strategic business goals. Rachel discussed the significance of a well-defined Go-to-Market (GTM) strategy, the ownership of expansion revenue by customer success managers, and the evolving nature of customer success roles. She also highlighted the importance of structured onboarding, aligning marketing efforts with revenue outcomes, and fostering accountability within teams. At the core of her approach is a commitment to helping customers achieve their goals, underscoring that true customer success is about balancing business objectives with genuine care for customer needs.…

B2B Go-To-Market Leaders

1
Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield 46:46

40 weeks 전46:46

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리스트

46:46

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, discusses the importance of aligning product, marketing, sales, and customer success functions for effective go-to-market (GTM) strategies. He highlights the role of product marketing in bridging gaps between these departments and ensuring that products meet market demands. Andrew also shares insights from his career journey and the challenges CMOs face in budget allocation and decision-making. This episode provides valuable insights into the complexities of go-to-market strategies, the importance of alignment between teams, and the benefits of continuous learning and diverse experiences in achieving professional success. Whether you're a seasoned professional or just starting out, there are lessons to be learned from Andrew's journey that can help guide your own path. By embracing adaptability, strategic planning, and continuous learning, you can navigate the challenges of your career and achieve success in the go-to-market space.…

B2B Go-To-Market Leaders

1
Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage 51:14

44 weeks 전51:14

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51:14

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage , the GVP Marketing lead at Clari delves into how to create an effective company narrative through the art of storytelling and having an alignment with sales for efficient go-to-market strategies. He shares his career journey and insights on breaking down silos within marketing teams. He explains how he structures his marketing organization at Clari to foster collaboration and shared goals. The episode provides valuable takeaways on effective marketing strategies, the significance of emotional engagement, and the necessity of integrated teamwork in achieving business objectives.…

B2B Go-To-Market Leaders

1
Product Hunt Launch Secrets: A conversation with Leo Bosuener 41:31

46 weeks 전41:31

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리스트

41:31

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hunt shares his career journey from freelancing as a B2B consultant to focusing on product launches. He emphasizes the importance of aligning product, sales, marketing, and customer success teams for a successful go-to-market strategy. Leo discusses the iterative nature of go-to-market efforts, the role of clear messaging and case studies, and the value of patience and continuous learning.…

B2B Go-To-Market Leaders

1
Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Saez 45:51

49 weeks 전45:51

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리스트

45:51

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment and excel in the go-to-market strategy. Remember to focus on creating a connected narrative, addressing scalability, and building an emotional connection with your audience.…

B2B Go-To-Market Leaders

1
Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts 57:32

51 weeks 전57:32

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리스트

57:32

Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD Lab, Tom brings valuable insights into marketing plans, sales motions, and customer success. Learn about his journey from a sales representative to an entrepreneur, his strategies for building and scaling SDR teams, and the importance of collaboration and client involvement in crafting effective messaging. This episode is a treasure trove of actionable advice and a nuanced understanding of modern marketing tactics.…

B2B Go-To-Market Leaders

1
Storytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense 44:26

1 year 전44:26

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44:26

In this episode, Saima Rashid , an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense , shares her experiences, expertise, and guiding principles in navigating the dynamic world of marketing. From balancing the demands of parenthood with a thriving career to harnessing the power of data-driven strategies, Saima offers valuable insights into modern marketing practices. She delves into her career trajectory, emphasizing the fusion of analytical prowess with creative marketing instincts.…

B2B Go-To-Market Leaders

1
Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing 46:33

1 year 전46:33

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리스트

46:33

In this episode, Div Manickam , product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets. Let’s step into the world of product marketing and discover the keys to thriving in today's competitive landscape.…

B2B Go-To-Market Leaders

1
Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO 50:41

1 year 전50:41

나중에 재생

리스트

50:41

Experiment and learn from failures, rather than seeing everything as either a total win or a total loss. In this episode, Jessica Gilmartin , CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of serving diverse audiences and keeping employees focused on the customer through initiatives like a brand manifesto.…

B2B Go-To-Market Leaders

1
People-Centric GTM: Mark Kilen's Framework for B2B Growth 41:42

1 year 전41:42

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리스트

41:42

What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens , people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolving landscape. Join us as we unravel the mysteries behind sustainable marketing, experimentation, and the pivotal role of people-first approaches in activating exponential growth for brands.…

B2B Go-To-Market Leaders

1
Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises 43:10

1 year 전43:10

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43:10

By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success. In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sales, and enterprise solutions, Rabi Gupta shares invaluable insights gained from overcoming setbacks and seizing opportunities. He also sheds light on the different flavors of GTM and discusses the critical success factors essential for launching and scaling businesses in today's competitive landscape. Learn from Rabi Gupta's triumphs in sales success, as he reveals the essential factors that drive GTM effectiveness, empowering entrepreneurs to overcome challenges and achieve their goals!…

B2B Go-To-Market Leaders

1
From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making. 51:32

1 year 전51:32

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51:32

Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Market, and Ideal Customer Profile for effective brand positioning, and his unique approach to decision-making by balancing data and intuition. Join us in this episode to learn how to go from idea to scaling!…

B2B Go-To-Market Leaders

1
From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth 48:13

1 year 전48:13

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리스트

48:13

Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for long-term strategies over short-term fixes, the importance of adapting sales approaches to virtual interactions, and the critical role of intuition in decision-making. From sealing big deals to tackling tough challenges, Kevin’s insights will inspire you to conquer your marketing hurdles.…

B2B Go-To-Market Leaders

1
Strategizing Go-to-Market Triumphs: Customer Insights, Positioning Strategies, and Sales Enablement Tactics with Priya Doty 49:43

1 year 전49:43

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49:43

Have you ever wondered how marketing strategies evolve in the face of rapidly changing buyer landscapes? In this episode, Priya Doty, a seasoned product marketing leader, shares the challenges and triumphs of shaping a team to meet the evolving needs of the market. Learn how she transformed a business unit by aligning it with the cloud, the challenges faced, and the strategies that shaped success. From the intricacies of product launches to the art of effective messaging, get ready for a deep dive into the complexities and triumphs of go-to-market strategies.…

B2B Go-To-Market Leaders

1
Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy 50:45

1 year 전50:45

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리스트

50:45

What does it take to master the intricate art of product marketing? Ever wondered what goes into crafting a compelling product marketing strategy? Or how decision-making delays can be navigated to drive success? In this episode, host, Vijay Damojipurapu, is joined by Saranaya Ramamurthy on the B2B Go-To-Market Leaders Podcast. She is the director Head of Product Marketing at inFeedo. With a spotlight on the power of having a sales champion and insights into customer needs, she provides an insider's view of the dynamic and challenging world of product marketing. Fasten your seatbelt and tune in now for an adventure into the heart of product marketing!…

B2B Go-To-Market Leaders

1
Mastering Software Pricing: Innovation, Agile Business Tactics, and Profit-Driven Pricing with Luke Holman 50:10

1 year 전50:10

나중에 재생

리스트

50:10

Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations for success this year. I brought Luke Holman to the B2B Go To Market Leaders Podcast to learn how. Luke is a serial entrepreneur and current Chief Innovation Officer of Applied Frameworks. He shares his expertise on agile business methodologies, pricing and packaging strategies, and the 3 Pillars of Business Sustainability. Gain valuable insights into the art of client outreach, strategic pivots, and the influential role of a profit-first approach in crafting successful go-to-market approaches. Fasten your seatbelts as Luke guides you on making our business more profitable, lasting, and flexible. —------- Check out Luke’s books: Software Profit Streams(TM): A Guide to Designing a Sustainably Profitable Business Innovation Games: Creating Breakthrough Products Through Collaborative Play Journey of the Software Professional: The Sociology of Software Development Beyond Software Architecture: Creating and Sustaining Winning Solutions…

B2B Go-To-Market Leaders

1
Product Marketing: Saranya Ramamurthy’s Journey Into Her Role, Efforts To Build A Product Marketing Team, And The Role Of A Designer In Marketing 51:09

1 year 전51:09

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리스트

51:09

Are you exploring product marketing? How should you break into the product marketing roles? In this episode, Saranya Ramamurthy , the Product Marketing Director of inFeedo , explains why she shifted from consultant work to product marketing. Saranya also shared her efforts in structuring her product marketing team and the role of the designer in marketing. Her magic touch in her position made an amazing impact on her leadership team. Let’s join Saranya Ramamurthy today and learn how she made a difference as a product marketing director of inFeedo.…

B2B Go-To-Market Leaders

1
Go-To-Market Success: Pillars Of Empowerment, Mentorship, And The Customer Voice With Gianna Scorsone 39:02

1 year 전39:02

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리스트

39:02

Building successful go-to-market strategies is all about collaboration, respect, and a culture of betterment. It's a journey of breaking down silos and embracing the path to profitability, where every team member's value is celebrated. For today’s episode, we will explore the heart and soul of a thriving go-to-market strategy. Meet our guest, Gianna Scorsone , CEO of Champion , who shares the secrets to successful product marketing, and how collaboration with sales and customer success can be the key to winning in the market. Gianna shares her five pillars of empowerment, shedding light on building a culture of betterment and respect within your team. Her journey from profit-focused startups to multi-million-dollar enterprises gave her plenty of lessons on how to build a thriving go-to-market strategy, and today, she shares it with you. Join us in discovering the insights, mentorship, and leadership that drive business success. Love the show? Subscribe, rate, review, and share! http://stratyve.com/…

B2B Go-To-Market Leaders

1
Cross The Chasm Of Technologies: A Game Plan For Marketing In High-Tech Industries With Geoffrey Moore 47:58

1 year 전47:58

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리스트

47:58

How can you bring your cutting-edge products to a larger market, far beyond the walls of your own industry? Cross the chasm that separates us from the marketplace in today’s episode! Helping you navigate is the legend in the go-to-market world, Geoffrey Moore . He is an American organizational theorist, management consultant, and author of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers . Geoffrey shares the guide to navigate across the chasm of technologies with a game plan for marketing in high-tech industries. He provides insights into a great framework called ‘Target Market Initiatives’ and how it provides the avenue to overcome the challenges in a high-tech industry. Grab onto your seats as Geoffrey takes us across the chasm of technologies and towards a thriving business. Love the show? Subscribe, rate, review, and share! http://stratyve.com/…

B2B Go-To-Market Leaders

1
Sales, Mindset, And Impact: Unlock Your Sales Potential With Ian Koniak 51:36

2 years 전51:36

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리스트

51:36

Success isn't just about selling more; it's about becoming more. In this episode, we tackle all about sales, personal growth, and entrepreneurship with Ian Koniak , CEO and Founder of Unlock Your Sales Potential . Ian generously shares his go-to-market strategy for his coaching program and reveals the three levels of offerings that have driven his business to over two million dollars in just a few years. But as a founder, Ian's mission goes beyond just boosting sales; he's all about helping clients become the best versions of themselves. Ian's approach to business and life can transform not only your sales game but also your overall well-being. As Ian advises in the episode, “Enjoy the ride and make it about other people." Tune in now and unlock your potential both in sales and personal growth.…

B2B Go-To-Market Leaders

1
Leading Others To Success: Building And Scaling Your Marketing Operations With Udi Ledergor 47:28

2 years 전47:28

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리스트

47:28

Gong is a revenue intelligence platform enabling revenue teams to realize their full potential by unveiling customer reality. Today, Gong's Chief Evangelist, Udi Ledergor , shares his secret to leading others to success. As a B2B marketing executive, Udi has showcased his expertise in leading the Super Bowl ad success. He delves into product marketing, and the product marketing's role is to tell the company story. Join Udi in this insightful episode and see how he and Gong will help pave the path for your success.…

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B2B Go-To-Market Leaders « » Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO

Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO

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Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO