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Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO
Manage episode 412981793 series 2856084
Experiment and learn from failures, rather than seeing everything as either a total win or a total loss.
In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of serving diverse audiences and keeping employees focused on the customer through initiatives like a brand manifesto.
85 에피소드
Manage episode 412981793 series 2856084
Experiment and learn from failures, rather than seeing everything as either a total win or a total loss.
In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of serving diverse audiences and keeping employees focused on the customer through initiatives like a brand manifesto.
85 에피소드
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1 Earn the Right: Leslie Venetz on Building Trust in B2B Sales 44:44

1 From Product Manager to 2x exited Founder: Ramesh Prabagaran's Go-To-Market Success Playbook 57:56

1 From Art School Dropout to GTM Powerhouse: Eli Rubel’s Founder Journey 50:24

1 Pricing as a Strategic Lever in B2B SaaS Go-to-Market: Insights from Pricing Consultant Dan Balcauski 39:58

1 The Power of Strategic Partnerships in Go-To-Market: How to Foster Relationships and Drive Growth With Emir Elliott-Lindo 49:01

1 Bootstrapping to Scaling Revenue to Exit: GTM Conversation with Gururaj Pandurangi, 3x Founder 52:25

1 Narrow Your ICP for GTM Growth: Tactics with Hippo Video CEO Kathri Mariappan 50:11

1 The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder) 45:56

1 Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard 50:09

1 The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley 47:12

1 Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield 46:46

1 Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage 51:14

1 Product Hunt Launch Secrets: A conversation with Leo Bosuener 41:31

1 Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Saez 45:51

1 Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts 57:32

1 Storytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense 44:26

1 Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing 46:33

1 Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO 50:41

1 People-Centric GTM: Mark Kilen's Framework for B2B Growth 41:42

1 Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises 43:10

1 From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making. 51:32

1 From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth 48:13

1 Strategizing Go-to-Market Triumphs: Customer Insights, Positioning Strategies, and Sales Enablement Tactics with Priya Doty 49:43

1 Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy 50:45

1 Mastering Software Pricing: Innovation, Agile Business Tactics, and Profit-Driven Pricing with Luke Holman 50:10

1 Product Marketing: Saranya Ramamurthy’s Journey Into Her Role, Efforts To Build A Product Marketing Team, And The Role Of A Designer In Marketing 51:09

1 Go-To-Market Success: Pillars Of Empowerment, Mentorship, And The Customer Voice With Gianna Scorsone 39:02

1 Cross The Chasm Of Technologies: A Game Plan For Marketing In High-Tech Industries With Geoffrey Moore 47:58

1 Sales, Mindset, And Impact: Unlock Your Sales Potential With Ian Koniak 51:36

1 Leading Others To Success: Building And Scaling Your Marketing Operations With Udi Ledergor 47:28
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