56 - Andrew Cock-Starkey (Optimisey) on organic competitor research

Azeem Digital Asks - The All-Round Digital Marketing Podcast

The zestful Andrew Cock-Starkey (Optimisey) joins me on the podcast to discuss how to conduct organic competitor research.

Andrew runs an SEO consultancy in Cambridge, and also runs a series of events for learning, networking and sharing about SEO too, as well as being hands down, one of the nicest people in this industry, who I just had to get onto the podcast to share his knowledge.

In this episode, we discuss:

• The benefits of conducting competitor research organically.
  
• How often he would advise people to look at their competitors organically.
  
• The most common mistakes he's seen when people undertake this activity.
  
• For those who are new to the industry and want to start looking into this area, recommendations on where to begin.
  
• How to manage time and ensure that you don't spend too much time looking into competitor performance.

...and much more!

** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/andrew-optimisey-podcast-interview/**

A huge thank you to SE Ranking for sponsoring this episode. You can get a 14 day free trial of the tool and learn more by clicking here.

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Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

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Andrew's Twitter: https://twitter.com/Optimisey