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Experiential Marketing & Autonomous Vehicles: Is There a Link?
Manage episode 362789879 series 3474222
Carl Anthony에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carl Anthony 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What role do experiential marketing programs play in helping consumers understand new ADAS technologies, software-defined vehicles, and fully autonomous cars? In this episode, we feature three industry experts who see a link between ride-and-drive demonstrations and elevated consumer trust. Join Carl as he talks with these experts and recalls his time on the experiential marketing circuit with Chevrolet and FCA.
Featured Experts:
Hedy Popson, CEO of Productions Plus
David Agnew, VP of Business Development, Dataspeed
Lauren Kittle, Freelance Automotive Product Specialist & Ride-and-Drive Program Manager
AutoVision News Website: https://www.autovision-news.com/
Connect with us on LinkedIn: https://bit.ly/3a4nzWA
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