055: How to do keyword research using Ahrefs ft. Gert Mellak of SEO Leverage

Authentic Influence

Do you want to learn how to do keyword research to create content that will grow your website traffic?

Watch this interview with Gert Mellak of SEO Leverage, where you’ll learn:
– How to come up with content ideas for high-ranking articles on Google (that will bring you traffic)
– Live demo of how to use Ahrefs for keyword research

Topics discussed:

00:00 Introducing Gert Mellak

2:00 Is high volume, low competition still the best approach?

04:00 Buyer intent vs research

05:20 A better approach to keyword strategy

07:58 Creating content with intent in mind

10:36 How to use Ahrefs for keyword research

18:00 How to determine search intent for a specific keyword

34:14 How long should your content be?

43:00 What is a content cluster

46:32 Tools for creating SEO-optimized content

About Gert Mellak:

Gert is specializing in SEO and paid search marketing on Google, helping online businesses to get more qualified leads and sales from search engines.

Resources Mentioned:

• How To Create Content That Ranks Page 1 In Google with Gert Mellak
• Gert’s website
• Gert Mellak’s book: “The ERICA Framework – Your Answer to the Toughest SEO Challenges”
• SEO Leverage podcast
• Ahrefs
• Ahrefs YouTube channel
• Surfer SEO
• inLinkz

Connect with me:

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