053: Get Different: 3 Steps to Standing out in a Crowded Market ft. Justin Wise of The Different Company

Authentic Influence

Do you want to learn how to create marketing that works and stands out in a crowded market?

Listen to this interview with Justin Wise, Digital of The Different Company, where he’ll share a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing.

Topics discussed:

00:00 Intro to Justin Wise

02:00 How Justin got into marketing

03:59 How Justin met Mike

07:42 Why do small business owners struggle with marketing?

08:44 Why tried and true best practices is the fastest path to being ignored

14:27 Why word of mouth is not a reliable lead source

19:39 Case studies of people who have gotten wins from following the Get Different system

21:59 The DAD framework and the 3 components of any effective marketing campaign

25:53 An example of how Justin’s agency did something different to stand out from their competitors

30:06 How coaches and consultants can offer something more compelling than free discovery calls

36:27 Why case studies are powerful for marketing, and why you need to keep producing them

38:00 Why case studies don’t need to be about ridiculous results

41:40 Justin’s system for collecting case studies

44:30 One resource Justin recommends for all marketers

45:53 One thing that Justin does for mental health

About Justin Wise:

Justin Wise, Co-Found at The Different Company with Mike Michalowicz, helps driven online entrepreneurs attract attention, secure right-fit clients, and grow profits through constant experimentation.

He lives in Des Moines, Iowa (by choice) with his wife, Kerry, and three children.

Resources Mentioned:

• Download the free Get Different Kit
• Read the book
• Testimonial website
• 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

Connect with me:

- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

- Subscribe to my newsletter: https://anferneec.com/newsletter

- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

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