At Length with Alex Rosenblat in Uberland

At length with Steve Scher. - The House of Podcasts

Uber has disrupted the taxi industry around the world. But its way of doing business may be reshaping other industries. Alex Rosenblat is a technology ethnographer, a social scientist who learns from strangers and analyzes the technologies they use that shape their place in society. She took hundreds of rides with hundreds of drivers around the US. She found that drivers are not actually free-wheeling entrepreneurs but constrained workers managed and manipulated by algorithms. Her book, “Uberland: How Algorithm’s Are Rewriting the Rules of Work” explores the brave new world that Uber is shaping.