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Why B2B Companies are Shifting to ABM in 2025
Manage episode 455927296 series 3594073
Aspiration Marketing and Joachim Koch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aspiration Marketing and Joachim Koch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Aspiration Marketing Podcast, I explore why B2B companies are making the shift to account-based marketing (ABM) in 2025. Gone are the days of broad, unfocused campaigns. Instead, ABM offers a targeted, data-driven approach that focuses on high-value accounts, delivering higher ROI and stronger customer relationships. As the B2B purchasing process evolves, with buyers conducting their own research and involving multiple stakeholders, ABM provides the personalized touch needed for success. Discover how ABM enhances sales and marketing alignment, optimizes resource allocation, and leverages AI and predictive analytics for future growth. Join me as we dive into the transformative power of ABM and how it can revolutionize your B2B marketing strategy.
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