How We Identify Target B2B Audiences: ICPs and Buyer Personas

Aspiration Marketing Podcast

Aspiration Marketing and Joachim Koch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aspiration Marketing and Joachim Koch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

13d ago 7:56

MP3•에피소드 홈

In this episode of the Aspiration Marketing Podcast, I dive into the critical process of identifying your target B2B audience through Ideal Customer Profiles (ICPs) and Buyer Personas. Understanding your ideal customers allows you to create more effective marketing strategies, increase conversions, and drive revenue. I’ll explain how to establish detailed ICPs by analyzing your current customer base and conducting surveys. Additionally, I’ll guide you through creating Buyer Personas that incorporate demographics, goals, pain points, and decision-making processes. Learn how to leverage these tools to tailor your marketing efforts for maximum impact. Tune in to enhance your market segmentation and boost your business success.

93 에피소드

#Business #Marketing #Aspiration Marketing #Social Media #Joachim Koch