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Data-Driven Decisions: Measuring Podcast Success and Tracking ROI
Manage episode 443351278 series 3594073
Aspiration Marketing and Joachim Koch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aspiration Marketing and Joachim Koch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the Aspiration Marketing Podcast, we dive deep into the world of podcast analytics with "Data-Driven Decisions: Measuring Podcast Success and Tracking ROI." Have you ever wondered how to truly measure the success of your podcast beyond just counting downloads? Join me as I explore the essential metrics that translate podcast performance into actionable insights, demonstrating a clear return on investment (ROI). We'll discuss setting smart goals, tracking key metrics like average listen duration and completion rates, and leveraging advanced techniques such as UTM parameters and listener feedback. Tune in to unlock the full potential of your podcast!
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