Chinese Brands: Amazon vs. Temu or Build Your Own Website?

Aspiration Marketing Podcast

Aspiration Marketing and Joachim Koch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aspiration Marketing and Joachim Koch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5d ago 7:37

MP3•에피소드 홈

In this episode of the Aspiration Marketing Podcast, I dive into the strategic choices Chinese brands face when entering the North American e-commerce market. We explore three main paths: leveraging Amazon's massive audience, tapping into Timu's low-price strategy, or building your own website for complete brand control. Each option presents unique challenges and opportunities, from Amazon's fees and lack of customer data to Timu's focus on price competition. I also discuss the potential of a hybrid approach, combining the strengths of platforms like Amazon or Timu with the independence of your own website. Tune in to discover which strategy might be the best fit for your brand and how to effectively navigate this dynamic market.

128 에피소드

#Business #Marketing #Aspiration Marketing #Social Media #Joachim Koch