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5 Ways to Build Brand Authenticity for Long Term Success
Manage episode 378262060 series 3514433
Namanh Hoang에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Namanh Hoang 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Brand authenticity isn’t a buzzword; it’s the secret to lasting success for the most authentic brands. Here are 5 ways to build a strong authentic brand. Read the full article here: https://www.asknam.com/build-brand-authenticity-for-long-term-success/
Branding & Marketing Evangelist Nam hoang is a business, startup, marketing and branding blogger who has over 30 years of experience working with today’s top brands across all industries from luxury fashion to consumer electronics. He has published research papers in the field of branding in Sociology Scientific Journals. His lifelong passion for gaming and anime has led him to serve as an industry advisor for Intel, AMD, NVIDIA and Microsoft as an expert in youth culture marketing and br
챕터
1. Intro (00:00:00)
2. Key Takeaways (TLDR) (00:01:31)
3. Why is Brand Authenticity Important in Branding? (00:02:27)
4. What Does it Mean to Have Brand Integrity? (00:03:13)
5. Examples of Brands that Exemplify Authenticity. (00:04:27)
6. Five Ways to Use Authenticity for Brand Success. (00:06:00)
7. 1. Understanding and Communicating Brand Purpose. (00:07:23)
8. 2. Ensuring Honesty in Business Operations and Communications. (00:08:31)
9. 3. Engaging in Virtue Marketing. (00:10:43)
10. 4. Prioritizing Authentic Communication with Stakeholders. (00:11:42)
11. 5. Consistently Evaluating and Upholding Brand Integrity. (00:12:39)
12. Conclusion (00:13:37)
31 에피소드
공유
