Marketing 101 with Cyndee Harrison of Synaptic Approach

Ask Brien Show

This week we are joined by marketing expert, Cyndee Harrison. Cyndee has worked with many entrepreneurs and businesses on sharing their stories and creating success in the marketing world. She explains why internal and external messaging is critical, and why your team needs to all be on board with the same mission. Cyndee talks about how podcasting has changed over the last 10 years, and why it can really help to push PR for your business. Tune in to learn some amazing marketing tips!

IN THIS EPISODE:

• [4:17] What was the catalyst for Cyndee transitioning from working for a person to starting and running her own PR agency?
• [10:35] Why is telling your story and sharing your story so important to business?
• [12:26] What are the differences in platforms and how to best promote your business?
• [16:45] Cyndee talks about the halo effect.
• [21:53] Why is internal and external communication matching important?
• [25:37] What’s the best way to connect with entrepreneurs and why is it important?
• [27:24] How does podcasting help with PR?
• [33:46] What are the first steps you should take when it comes to PR?
• [35:42] What is Cyndee’s biggest challenge she’s had to overcome as an entrepreneur?

KEY TAKEAWAYS:

• If you are delegating work to members of your team, make sure that the message is the same across all avenues. You want to make sure your core values are known so your messaging can be consistent.
• It is important as an entrepreneur to align with other like minded entrepreneurs who feel the same way and who understand your mission and values and how you do business.
• The best opportunity for building your business is to add value as a subject matter expert.

LINKS MENTIONED:

Podcast Publicist Website

Ask Brien Radio Show

BIO

CYNDEE HARRISON has worked in marketing agencies for over 20 years, with the notable exception of a 7-year period working full time for a former client whose business and family became the subject of a global reality television show. She has extensive experience in project management, overseeing the branding of diverse organizations ranging from global e-commerce sellers to local pawn shops. She founded Synaptic in 2018 and has won numerous accolades and awards.