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Connecting Print with Digital - Episode 94
Manage episode 459988519 series 3560056
Brian Jones and Patience Jones, Brian Jones, and Patience Jones에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brian Jones and Patience Jones, Brian Jones, and Patience Jones 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Thinking about print and digital as two separate media formats that never overlap can shortchange the impact of both. In this episode, we talk about the ways in which digital efforts can support print marketing - and vice versa. Whether it’s a QR code for an ad or changing up your website to mirror editorial coverage, we help you find ways to connect the dots for your audiences.
Highlights
- What it takes for a prospect to mentally connect your firm with its print coverage
- How to be consistent across media without being dull
- Working within advertorial parameters
- The different ways in which architects and clients view consumer publications
Episode Resources:
- Connect with Brian Jones and Patience Jones
- https://graphicmachine.com/
- https://www.linkedin.com/company/graphicmachine/
- https://www.linkedin.com/in/brian-jones-graphicmachine/
- https://www.linkedin.com/in/patiencejones/
96 에피소드
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