Salon's Jordan Huelskamp on Collecting Art as a Community

ArtTactic

In this week's episode of the ArtTactic Podcast, we speak with Jordan Huelskamp, founder of Salon, a member-managed contemporary art collection owned by a decentralized community. First, Jordan explains how Salon technically works and answers what motivated her to found the collection. Then, she shares why certain collectors are attracted to this type of collecting model. After she identifies some of the artists the group has collected thus far. Additionally, she reveals how conversations with galleries have gone when trying to acquire artworks for Salon. Lastly, she forecasts how this model of collecting will evolve in the future.