Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Welcome back to Artbeat Radio! In this episode, the Podcast Class have a conversation about their favorite types of music and how it all makes them feel. Enjoy! Audio Transcription: (Please listen on Podomatic or Spotify to view the full transcript) *Intro music by Artbeat Radio staff* Music, stories, and more! You’re listening to Artbeat Radio, a program of Able ARTS Work. Renee: Hello everyone and welcome to Artbeat Radio Podcast. We are going to interview everyone on our podcast team about their favorite soundtracks and music and how that makes them feel. Thank you for listening and we hope you enjoy! Brian: Stephanie, what’s your favorite genre of music? Stephanie: My favorite genre of music is Pop because I like Cheap Thrills by Sia and Party Rock by The Anthem because I like the beats to it and how they make me feel. They make me feel like I have a lot of energy. Brian: Why do you like that type of music so much? Stephanie: Because it’s really good dancing music. Brian: Alright! Stephanie: Yeah. Brian: Aaron, what is your favorite kind of music? Aaron: Country. Brian: Who in Country do you like? Is it Blake Shelton, Tim McGraw, Garth Brooks? Aaron: Garth Brooks. Brian: How does it make you feel? Aaron: He makes me happy. Brian: Okay, Renee. Ms. Renee, what is your favorite genre of music and why and how does it make you feel? Renee: Okay. Uhm I think my favorite music is Seymour’s the Greatest and how I feel, like, amazing and I always move on, like, singing and it feels deep inside my gut, is really awesome. And my favorite music is Suddenly, Seymour is my favorite one. And I feel like special and I’m so lucky I have someone in my life. Like my Seymour. Brian: Oh Alison, what is your favorite genre of music and why and how does it make you feel? Alison: I like Country’s, uhm, Hank Williams, the first, We’re Gonna Put You in the Movies, They’re Gonna Make a Big Star Out of Me. And guess what? That was one of my dad’s favorite songs. And Your Are My Sunshine and that’s the favorite of the whole Salo family. Brian: And how does that music make you feel? Alison: Happy! Brian: Why does it make you happy? Alison: Because it reminds me of Dad and Uncle Nate, who are in heaven. Brian: Interesting, Alison. Renee: What is your favorite type of music that you feel like and why? Brian: Hmm. I like just about any type of music. Not just country. I like rock n roll. I like the early pioneers of rock n roll, you know like, Johnny Cash and Chuck Berry and Buddy Holly and Ritchie Valens because they were the really first pioneers of rock n roll music. They got the rock n roll begun. Renee: How do you feel? Brian: Happy and they had danceable music and lyrics that you could really understand. Renee: That’s awesome. Brian: Thank you, Ms. Renee. Renee: You’re welcome, Mr. Corder. Brian: Hope you enjoyed our conversation about these different styles of music! Please come back again another day. Thank you for listening to our episode! Have a wonderful day *Outro music by Artbeat Radio staff* We hope you enjoyed this episode of Artbeat Radio. For more information, please go to our website. Ableartswork.org. Thanks for listening and tune in next time!
Welcome back to Artbeat Radio! In this episode, the Podcast Class have a conversation about their favorite types of music and how it all makes them feel. Enjoy! Audio Transcription: (Please listen on Podomatic or Spotify to view the full transcript) *Intro music by Artbeat Radio staff* Music, stories, and more! You’re listening to Artbeat Radio, a program of Able ARTS Work. Renee: Hello everyone and welcome to Artbeat Radio Podcast. We are going to interview everyone on our podcast team about their favorite soundtracks and music and how that makes them feel. Thank you for listening and we hope you enjoy! Brian: Stephanie, what’s your favorite genre of music? Stephanie: My favorite genre of music is Pop because I like Cheap Thrills by Sia and Party Rock by The Anthem because I like the beats to it and how they make me feel. They make me feel like I have a lot of energy. Brian: Why do you like that type of music so much? Stephanie: Because it’s really good dancing music. Brian: Alright! Stephanie: Yeah. Brian: Aaron, what is your favorite kind of music? Aaron: Country. Brian: Who in Country do you like? Is it Blake Shelton, Tim McGraw, Garth Brooks? Aaron: Garth Brooks. Brian: How does it make you feel? Aaron: He makes me happy. Brian: Okay, Renee. Ms. Renee, what is your favorite genre of music and why and how does it make you feel? Renee: Okay. Uhm I think my favorite music is Seymour’s the Greatest and how I feel, like, amazing and I always move on, like, singing and it feels deep inside my gut, is really awesome. And my favorite music is Suddenly, Seymour is my favorite one. And I feel like special and I’m so lucky I have someone in my life. Like my Seymour. Brian: Oh Alison, what is your favorite genre of music and why and how does it make you feel? Alison: I like Country’s, uhm, Hank Williams, the first, We’re Gonna Put You in the Movies, They’re Gonna Make a Big Star Out of Me. And guess what? That was one of my dad’s favorite songs. And Your Are My Sunshine and that’s the favorite of the whole Salo family. Brian: And how does that music make you feel? Alison: Happy! Brian: Why does it make you happy? Alison: Because it reminds me of Dad and Uncle Nate, who are in heaven. Brian: Interesting, Alison. Renee: What is your favorite type of music that you feel like and why? Brian: Hmm. I like just about any type of music. Not just country. I like rock n roll. I like the early pioneers of rock n roll, you know like, Johnny Cash and Chuck Berry and Buddy Holly and Ritchie Valens because they were the really first pioneers of rock n roll music. They got the rock n roll begun. Renee: How do you feel? Brian: Happy and they had danceable music and lyrics that you could really understand. Renee: That’s awesome. Brian: Thank you, Ms. Renee. Renee: You’re welcome, Mr. Corder. Brian: Hope you enjoyed our conversation about these different styles of music! Please come back again another day. Thank you for listening to our episode! Have a wonderful day *Outro music by Artbeat Radio staff* We hope you enjoyed this episode of Artbeat Radio. For more information, please go to our website. Ableartswork.org. Thanks for listening and tune in next time!
Welcome back to Artbeat Radio! This week's episode features original songs created by a variety of service users at EPI and ART Center. Tune in as we listen to these three unique tracks, and dance along with us to the music we made! We hope you enjoy the music as we showcase our breadth of genres, from hip-hop to blues. Lyrics:"Snowflakes in LA"Snow on the ocean Candy canes on trees Hot chocolate With friends and family That’s the holidays Ho Ho Ho And friends and family Happy holidays That's what the holidays mean to me Happy holidays Ho Ho Ho Hot chocolate Happy Holidays And friends and family Happy holidays Ho Ho Ho Happy holidays Ho Ho Ho"Snowflakes in LA" songwriting collaborators include: Patti, James, Nancy Lorenia, Brandon, Ricky, Jamond, Jesus, Adam, Rudy, Harry, Emilio, Matthew and Rudy "Dreams" songwriting collaborators include: Christie, Lorenia, Cristina and Ricky "Like You, Love You"Do you know how much I love you? (repeat 4x)Do you know how much I love you? Very much. (repeat 4x)"Like You, Love You" songwriting collaborators include: Brian, Doug, Lorenia, Rene, Brandon, Cristina, Maria, Nancy, Ricky, Jamond, Adam, Steven, Rudy, Donald, Matthew, Harry and Emilio."EPI Blues" EPI Blues Sing a song EPI Blues EPI Blues"EPI Blues" songwriting collaborators include: Jamond, Jesus, Adam, Rudy, Harry, Emilio, Matthew, Donald, PJ, Michael, Andrea and Carlos. Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! Our previous mac and cheese episode was watched by professional chef, Bilal Rachid and lets just say, he had some teaching to do. Tune in as he teaches Brian his mac and cheese secrets while sharing a bit about his story and celebrity encounters! Thank you to Brian Corder for this interview and Chef Bilal for coming to our day program to provide us with the most delicious macaroni and cheese! Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! This week's episode features instrumental beats created by a variety of service users over the last semester. Tune in as we listen to these new instrumentals and give our opinions on the songs. We hope you enjoy the music and like Brian said, feel free to come back to this episode to hear these funky jams again and again! Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! Today, EPI takes on a list of challenges. Watch them compete in basketball, bowling, and beach ball bounce. ART Center watches back this footage and takes on the role of sports commentary. Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! Able ARTS Work’s Long Beach location, ART Center, held its annual fundraiser on December 13th, 2024. This year, the group wrote an original comedy routine and puppet show. They spent months brainstorming, crafting, and practicing this project. This episode features highlights from that day, along with the full comedy routine from our “Sit-Down” comedians, Brian Corder and Doug Calhoun. Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! Today, we reveal our biggest mistakes.... welcome to our blooper reel! Tune in as Brian and Nancy react to some of our funniest moments on the podcast in 2024. Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! Today, Maria and PJ share how to make recycled paper! An art class at EPI has been making recycled paper for their collages. Maria and PJ share the step-by-step process and interview a classmate in the class about his collage. Thank you Maria, PJ, Emilio, Michael, Jhosselline, Jamond, and Greco Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! This episode of ArtBeat Radio discusses Disney holiday history! We share about our experiences at Disney Parks and during the fall/winter seasons. Listen in and share the holiday cheer as we share our experiences! Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! Today, Nancy and Brian talk about the best December holidays, including Hanukkah, Christmas, Kwanzaa and Bacon Day? Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! In this week's episode of Artbeat Radio the crew has composed a country song about some of their fondest memories. The episode features different members talking about their lyrics, their favorite country artists, and why they chose country as a genre for their memory's song. There is also behind the scenes footage of the recording process featured in this episode. Thank you to James Mcgoff, Brian Corder, Doug Calhoun, and Cristina Mariotta for this episode! Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! Today, we speak to actor and author, Alex Barone! This interview explores his acting career as an actor with limb differences, as well as his new book, Buddy Mooney from Zappa Looney. Thank you to Brian Corder and Doug Calhoun for facilitating this amazing conversation! Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! Join us today as Nancy and Brian attempt to recall the words to "Ding dong, the witch is dead". They also discuss a range of topics from Thanksgiving memories to their favorite scary movies. Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! In this episode, we share with you, our favorite fall foods, diving into the deliciousness of pumpkin, apple, and an array of different pies. We explore seasonal staples, discussing our favorite preparation methods. The conversation takes a tasty turn as we chat about fast food favorites, different vegetables, comforting soups, and hearty stews. To wrap up the episode, wetouch on warm drinks perfect for the season and share a song recommendation to enjoy with your fall feast. Happy Fall! Thank you to Brian Corder, Cristina Mariotta, Doug Calhoun, and James Mcgoff Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! This week, Brian interviews actor, activist, and podcaster Benai Boyd! They talk about her beginnings, her training, her passion, and the events that led up to her becoming disabled and an advocate for those who are. This is one episode that you won’t want to miss! Listen to Benai’s podcast, CastABLE on the podcast streaming platform of your choice! Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
Welcome back to Artbeat Radio! This week, we share a short and spooky story inspired by the upcoming holiday. We also engage in an extensive candy review, going over each of the popular holiday treats and giving our honest, unfiltered opinions. Thank you to Brandon, Brian, Cristina, Nancy, and James for this episode of Artbeat Radio Thanks for listening and tune in next time! Follow us on instagram @artbeatradio For more information about our organization, please visit our website www.ableartswork.org…
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