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Around the Workstand

This week, we are discussing the upcoming holiday season and the importance of retailers preparing for it. We mention holidays such as Thanksgiving, Black Friday, Cyber Monday, and Small Business Saturday. It's crucial for businesses to take action during this time, as there is a higher sales volume compared to other months. We highlight the high intent to buy during this season and the potential for increased conversion rates and revenue per session.
To effectively prepare for the holiday season, we break down the discussion into categories of who, what, when, where, and how. Starting with the importance of seasonally relevant homepage merchandising, we emphasize the need to communicate who you are and why customers should shop with you. It's essential to have holiday content on your website, such as a gift guide or information about sales. Updating other sections of your website to be more seasonally relevant, like discussing winter bike maintenance, can also attract customers.
Customers appreciate businesses that have consistent and clearly stated holiday hours and closures. Therefore, it's essential to update your website and other platforms like Google My Business and Facebook with accurate information.
Providing a tech tip, we suggest using start and end dates to schedule content on the website, ensuring that the right content is displayed at the right time. For businesses needing assistance, we offer our help through our success team and agency subscriptions for website maintenance needs. We also note that we can help with one-time projects or temporary relief of duties, even if a business is not interested in a subscription. Businesses are encouraged to reach out to us for support, and we mention that all the information is available in our Help Center.
In conclusion, we extend our wishes for a Happy Thanksgiving and express our willingness to see everyone around the work stand.

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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...